i run a driving school in the city center. 15 years, old system: people come in, say 'driving school', we register them. 50-60 registrations a year, course ends, done. But 2 years ago 5 new schools opened in different parts of the city and the nearest one has registered 200 people.
You know what my closest competitor is doing? Online lessons, social media videos, giving students "gifts" (tea, t-shirts), online exams... I'm still stuck in the same old way: come in, register, read the book, take the test. That's it. But I can't keep up with this era and I'm asking myself: why does a driving school have to be online? And how am I supposed to compete?