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Customers want a new product line, is it smart to enter that space or will it get too complex?

RRıdvan A***Veteran
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#1

We're in a good position with Product X right now. Our customers are asking, "Can you also make Product Y?" There's potential demand but manufacturing Y requires different tech, new suppliers, and a new team.

How sensible is it to enter Product Y? Is customer demand = opportunity or will it stretch us too thin? What are the risks?

İİsmail T***MemberCommunity member
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Most Helpful#2

Customer demand is usually an opportunity, but there are risks too. Decision rule: 1- If you have 100+ existing customers and 20% of them want Product Y, go for it. 2- If you have 20-100 customers and 50% want it, go for it. 3- If you have fewer than 20 customers, don't be afraid even if just one customer wants it.

Advice: Before entering Product Y: 1- Build an MVP (prototype), 2- Test with 3-5 customers, 3- Calculate the margin (is it profitable?), 4- Assess operational risks (new team, suppliers), 5- Make a decision. If there's real demand, start with an MVP.

AAycan C***Member
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#3

we entered Product Y bro, based on customer demand. tbh it was really tough at first learning new tech, finding suppliers... but after 6 months it went super well... if customers want it i say go for it

HHilal Ö***Member
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#4

Expanding product portfolio (product diversification): benefit = risk spreading, downside = operational complexity. Decision: how many existing customers will switch to Product Y? If 20%+ switch, it's an opportunity. If not, it means there's no new customer base.

SSena Y***Veteran
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Doki · Mobile app · 2023

#5

before entering a new product: 1- Do a pilot project (test with 1-2 customers) 2- Create an operational checklist (team suppliers, tech), 3- Calculate the margin (compare with Product X's margin) 4- Set a 6-month runway budget 5- Decide after succes

LLale A***Member
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#6

I'm curious: Is the margin on Product Y higher or lower than Product X? Because if the margin is lower, it's not worth taking the risk.

edit: fixed a few typos.

BBeren T***Expert
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#7

bro, customer demand is the best opportunity! if they want Product Y, it means there's a market and build an MVP test it and if it works go full scale. like don't get stuck!

OOkan T***Expert
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#8

The most overlooked point about entering a new product line is this: Everyone rushing into entering a new product line gets stuck at the same point.

If you have questions, write them; I'll answer as best I can.

IIrmak P***MemberCommunity member
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#9

I don't think this advice fits everyone. Everything goes well for the first three months; problems arise in the fourth.

That's all, sorry if I went on too long.

BBekirNew member
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#10

There's one point I'm curious about. Splitting your budget without knowing where you're losing users is just throwing money in the dark.

Just leaving this note, it might be useful.

HHasan K***ExpertCommunity member
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#11

It's rare to find an explanation this clear.

SSultan A***Member
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#12

Let me clarify the technical side. Most time waste accumulates in tasks waiting for approval.

If you have questions, write them; I'll answer as best I can.

RReyhan U***Member
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Doki · Mobile app · 2023

#13

Thanks, this was very helpful.

AAleyna B***Member
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#14

youure right.

SSerkan E***Member
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#15

This is exactly what we experienced. Hasty decisions become decisions you have to fix six months later.

If I were you, I'd go this route.

BBeyza Ç***Veteran
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#16

Good call starting this thread.

YYağmur O***Veteran
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#17

I'm writing this so you don't make the same mistake. The biggest time-waster for us was not knowing who had the final say.

Proven by experience.

YYağmur E***Expert
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#18

My questions are cleared up, thanks.

ZZerrin S***Expert
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#19

to get into the details: Splitting your budget without knowing where you're losing users is just throwing money in the dark.

EEmre A***Member
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#20

Great work.

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