i opened a gym in istanbul, but in a neighborhood that isn't really taking off. still i have 180 active members. i charge 500 TL for unlimited access. the competitor charges 300 TL and has 300+ members. why am i losing?
my value proposition: 3 fitness trainers, hot sauna, instructor doing zumba twice a week new equipment, clean floors. competitor has no trainers 5-year-old equipment, no sauna, no instructor. but they charge 300 TL. why am i losing, seriously?
sign-ups dropped, retention rate dropped. 50 old members left in the last 3 months, 30 new ones joined. net -20. if i drop the price to 350, what happens? does the loss stop, or is there another issue? is it the price or the location?