I was so happy when the first customer came from Instagram

I'd say don't rush. The real issue isn't the number, but what it's based on.

This is my opinion, I'm not claiming it's absolute truth.

We need to take it step by step. Most time waste accumulates in tasks waiting for approval.

Cutting your own salary is a temporary tactic; if it lasts more than six months, something will break. Proven by experience.

there's a common mistake people make when doing this. cutting your own salary is a temporary tactic; if it lasts more than six months something will break.

good luck with that.

looking at it as a process, the picture changes but mistakes made on the first sale from social media side are usually reversible but expensive.

the longer you delay cutting the team the more people it affects then proven by experience.

i agree with this and extending terms makes customers happy but turns you into a financing institution.

just because everyone does it doesn't mean it's right and honestly if you have questions, write them; I'll answer as best I can.

We need to make a distinction here. Pausing growth to breathe is also a strategy, nobody says that.

I'm also curious if anyone does it differently.

Same here. Looking profitable on paper but having no cash in the bank is very common.

Hope this helps.

The answer above hits the nail on the head. Extending terms makes customers happy but turns you into a financing institution.

Just leaving this note, it might be useful.

I'm a small business, let me explain from my side. The reason for failure isn't one big mistake, but the accumulation of small decisions.

If I were you, I'd go this route.

my questions are cleared up thanks... if its your first time start small; scaling comes later.

good luck with that.

We need to make a distinction here. Second-time founders don't make the same mistakes but find new ones.

If you post the result here, it will help others too.

I felt relieved reading this answer, so it's not just me. Most time waste accumulates in tasks waiting for approval.

Same here.

I can't fully agree with this. People defend habits, not processes. Resistance comes from there.

I'm also curious if anyone does it differently.

Could you elaborate on that? Taking notes for two weeks yields better results than a six-month estimate.

Proven by experience.

I can't fully agree with this. Pausing growth to breathe is also a strategy, nobody says that.

Hope this helps.

the opposite happened to me, that's why I'm writing. when the closure decision was made is as decisive as the decision itself.

I have no experience with first sale from social media, so I'm asking. The first thing to break as you grow is communication, not the numbers.

If you have questions, write them; I'll answer as best I can.