- Job title
- Board member
- Sector
- Cosmetics
- Organization type
- 20-person company
- Joined
- Jul 2024
- Message
- 12
Doki · Brand identity · 2024
Organic social media got us 50k followers over a long time. We didn't spend any money, just consistent posting and engagement. We became known in the sector. But the problem: monetizing followers is very hard.
When we posted affiliate links they weren't clicked, sales conversion was under 1%. We tried selling products, still low sales. I thought about running ads, but the power of social media is that organic followers should be more valuable than ad spend.
I hired a consultant for two months, we changed the content strategy. I added CTAs in Stories started a Newsletter, made short video reels. Conversion increased a bit but is still not high. I learned the lesson that follower count != money. Follower quality, engagement and conversion turned out to be more important.