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No stock in the off-season, should we make an 'End of Season Sale' page, do such permanent pages affect ranking?

FFatma G***Member
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Content Editor
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Energy
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boutique agency
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Aug 2024
Message
21
#1

there are seasons in clothing e-commerce. i don't sell summer products in winter months. is it right to make a 'Winter Sale' campaign page? will the page be deleted after the season causing backlink loss?

AAdemMember
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Agricultural Consultant
Joined
Jul 2024
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82
Most Helpful#2

Seasonal pages are useful but should be made permanent. The 'Winter Sale' page can remain as 'Past Season Archive' when the season ends. If you keep the link live, there won't be backlink loss.

GGökhan D***Member
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System administrator
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Retail
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300-person organization
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Dec 2024
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5
#3

we also do seasonal sales.. but i mean we were afraid of taking the page down again so we made an archive, it was good

MMetin K***Member
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Export manager
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Paper
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300-person organization
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Nov 2023
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19
#4

Instead of deleting seasonal pages, use a 301 redirect or create an 'Archive' page. Backlink value is preserved.

DDamla K***MemberCommunity member
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1
#5

Thanks this was very helpful.

BBurcu S***Member
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#6

Don't miss this: Discussing numbers without verifying the measurement setup is a waste of time.

If you have questions, write them; I'll answer as best I can.

ÖÖmer M***MemberCommunity member
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Nov 2023
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108
#7

I went through the same thing.

NNeslihan T***Expert
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Purchasing manager
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Machinery manufacturing
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workshop
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229
#8

If I understood correctly, you're saying: Updating an existing page yields faster results than creating a new one.

If I were you, I'd go this route.

MMeryem A***Member
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Logistics planning
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Electrical-electronics
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regional distributor
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#9

Saved.

AAycan D***MemberCommunity member
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Jul 2023
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10
#10

I feel the same way. The real issue isn't the number, but what it's based on.

Good luck with that.

EEsra Y***MemberCommunity member
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May 2024
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285
#11

There are three things to check when doing this. The harder it is to reverse a decision, the slower you should make it.

If you post the result here it will help others too.

EEsra A***Member
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Technical service technician
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Healthcare services
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#12

I have an objection here. Taking notes for two weeks yields better results than a six-month estimate.

Trying to do this alone is the most expensive way. If you post the result here, it will help others too.

IIrmak V***Member
Job title
Front office accounting
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E-commerce
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a company within a holding
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312
#13

I've been down this road, let me tell you. If you get three different answers on a topic, the question was asked wrong.

Hope this helps.

FFatih A***Veteran
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Product Manager
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Tourism
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medium-sized business
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Oct 2023
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15
#14

I was thinking the same thing. Mistakes made on the end of season pages side are usually reversible but expensive.

If you have questions, write them; I'll answer as best I can.

GGamze U***Member
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Chief Technology Officer
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Printing
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8-person team
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Feb 2024
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270
#15

It's rare to find an explanation this clear. A page that answers one question works better than one touching on five topics.

Just leaving this note it might be useful.

GGökhan C***Member
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Intern
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Media and publishing
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a company within a holding
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Feb 2023
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37
#16

Great work. The real issue isn't the number, but what it's based on.

If you have questions, write them; I'll answer as best I can.

EEbru K***Member
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Human Resources Specialist
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Furniture manufacturing
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105
#17

Don't miss this: Just because everyone does it doesn't mean it's right.

Proven by experience.

HHande V***New memberCommunity member
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318
#18

Following.

MMelis E***Expert
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Quality control inspector
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#19

To get into the details: Trying to do this alone is the most expensive way.

The answer varies greatly by industry; there is no one-size-fits-all rule. Just leaving this note, it might be useful.

OOya Y***ExpertCommunity member
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Jan 2023
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60
#20

I have a question, don't want to go off-topic though. Hasty decisions become decisions you have to fix six months later.

Proven by experience.

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