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My travel agency tour packages hit a 50% cancellation rate — is the price too high or is marketing weak?

DDamla T***MemberCommunity member
Joined
Aug 2023
Message
95
#1

i own a travel agency. i sell tour packages: cappadocia 5000 TL dalyan 3500 TL. last month i sold 10 packages, 5 were cancelled (customer said 'money issues cancelling'). should i lower prices? or change the customer segment? what's the problem?

EErcan Ç***Member
Job title
Graphic Designer
Sector
Furniture manufacturing
Organization type
sole proprietorship
Joined
Aug 2023
Message
57
Most Helpful#2

man this is so hard. i kept it simple, just working. you can do it too.

ŞŞerife Y***Member
Job title
Courier coordinator
Sector
Food wholesale
Organization type
120-person company
Joined
Apr 2023
Message
41
#3

Don't overthink it. Is being a shop owner really this hard? I mean what were you expecting?

ÖÖzge T***Member
Job title
Quality control inspector
Sector
Jewelry
Organization type
workshop
Joined
Feb 2023
Message
193
#4

Standard method: Set a 'standard duration' for each job, write it to the customer. Follow up.

HHüsniye G***MemberCommunity member
Joined
Jul 2023
Message
22
#5

If you're struggling, ask other shop owners. They're your best guides. There's no magic cure.

EErcan T***Member
Job title
Corporate Account Manager
Joined
Jan 2024
Message
96
#6

Legally, you should have a written contract with the customer in this situation. Terms must be clear. Advice: lawyer.

EEmre Y***ExpertCommunity member
Joined
May 2025
Message
48
#7

Urgent: stop the work replan, start over. Do a 3-week pilot, then decide.

EEsra A***Member
Job title
Technical service technician
Sector
Healthcare services
Organization type
120-person company
Joined
Dec 2025
Message
9
#8

Stat: If you hire staff, costs go up 40%, but output can increase by 60%. Net: +20%.

HHakan Ş***New memberCommunity member
Joined
Aug 2026
Message
2
#9

I felt relieved reading this answer, so it's not just me. Solutions that work at a small scale collapse when you grow; I learned this late.

If you post the result here, it will help others too.

HHüseyin K***MemberCommunity member
Joined
Jan 2024
Message
368
#10

I'll try it.

OOrhan E***Member
Job title
Export manager
Sector
Law
Organization type
chain store
Joined
Dec 2025
Message
91

Doki · Vulnerability scanning · 2023

#11

I completely agree. Don't enter any agreement without an exit plan.

When making a decision, also write down the cost of reversal. This is my opinion, I'm not claiming it's absolute truth.

CCaner B***MemberCommunity member
Joined
Dec 2024
Message
1
#12

Let me write how it's done in practice. Just because everyone does it doesn't mean it's right.

Most time waste accumulates in tasks waiting for approval. I'm also curious if anyone does it differently.

KKübra E***Member
Job title
Logistics planning
Sector
Leather
Organization type
20-person company
Joined
Mar 2025
Message
46
#13

This is exactly what we experienced. The biggest time-waster for us was not knowing who had the final say.

BBeyza B***Member
Job title
Front office accounting
Sector
Automotive aftermarket
Organization type
medium-sized business
Joined
Mar 2022
Message
170
#14

i agree.

NNazlı U***Member
Job title
Warehouse Manager
Sector
Automotive aftermarket
Organization type
sole proprietorship
Joined
Jan 2024
Message
18
#15

Let me summarize the topic, since several different answers were given. A two-week notebook guides you more than a six-month forecast.

Taking notes for two weeks yields better results than a six-month estimate. If I were you Id go this route.

OOsman K***MemberCommunity member
Joined
Mar 2024
Message
117
#16

Saved.

KKoray B***ExpertCommunity member
Joined
Jan 2023
Message
235
#17

Noted, thanks.

NNeslihan S***Member
Job title
Board member
Sector
Cosmetics
Organization type
medium-sized business
Joined
Sep 2025
Message
325

Doki · Server maintenance contract · 2023

#18

Good call starting this thread.

ÖÖzge Y***MemberCommunity member
Joined
Feb 2023
Message
110
#19

I went through the same thing.

ZZeynep K***MemberCommunity member
Joined
Feb 2024
Message
41
#20

You're right.

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