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Should I create a references/portfolio page? Should I list client names or hide them? Does this page have an SEO impact?

AAyşe T***Member
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#1

We're a consulting firm and want to showcase past projects. Should I create a references page? Should I list client names fully or keep them anonymous?

I'm wondering if this page affects SEO rankings. Is it less important than other topics?

Should I include success metrics (percentages, numbers)?

MMelis Ö***Expert
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Doki · Log management setup · 2025

Most Helpful#2

A references page isn't a direct ranking signal for SEO, but it boosts client trust (E-A-T) and increases time on site.

You can list client names — most businesses do. If you need to keep them anonymous, use 'Industry' or 'Company Size' instead.

Metrics are crucial. Write results like 'Client revenue increased by 30%' or 'Site traffic grew 5x'. It boosts credibility.

İİbrahim Y***MemberCommunity member
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#3

we didnt put specific names on our refferences page just industry and results. still worked really well then you can also add customer consent

OOrhan O***Member
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#4

References page content: - Project name - Client (name/industry) - Date - Problem & Solution - Results (with numbers) - Client testimonial (optional)

SSultan Ö***Expert
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#5

Adding Organization schema markup and tagging client testimonials with ClientReview schema on reference pages boosts credibility.

TTaner E***Member
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#6

put a nice case study photo in the image, people love pictures. even if the text is long it gets read if there's a photo

OOkan T***Expert
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#7

Can we write references without the client's permission? Is it okay if we keep them anonymous?

RRıdvan K***MemberCommunity member
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#8

Adding client testimonials to reference pages increases conversion by 20%. Write in the client's voice — include apologies and solutions based on feedback.

UUğur E***MemberCommunity member
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#9

The discussion got scattered, let me summarize. The real issue isn't the number, but what it's based on.

Any unwritten clause becomes a point of disagreement later, as both sides remember it differently. If you have questions, write them; I'll answer as best I can.

HHilal D***MemberCommunity member
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#10

Saved.

MMurat Ç***Expert
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#11

I'm writing this so you don't make the same mistake. Trying to do this alone is the most expensive way.

Just leaving this note it might be useful.

BBeyza K***Member
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#12

Id appreciate it if you shared the outcome. When we decide without measuring we always end up in the same place.

Good luck with that.

GGizem K***Member
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#13

There's one point I'm curious about. Ranking is the result, search intent is the input. Look at intent first.

Map listings bring more business than blog posts for most local businesses.

FFerhat Ö***MemberCommunity member
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#14

Thanks, that was the answer I was looking for.

FFatma T***Member
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#15

Let me summarize what's been said so far. Start with a small trial; don't commit to everything at once.

Good luck with that.

MMert A***ExpertCommunity member
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#16

Following.

MMehmet K***Veteran
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Doki · Interface design · 2026

#17

I agree with this. If you don't write this down from the start, it leads to arguments later.

EEmre A***Member
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#18

I completely agree. Updating an existing page yields faster results than creating a new one.

Just leaving this note, it might be useful.

VVeli Y***Member
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Doki · Server maintenance contract · 2024

#19

I completely agree. Internal linking is the cheapest and most neglected task.

Good luck with that.

NNuri Y***Expert
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#20

If you're going this route, sort this out first. Map listings bring more business than blog posts for most local businesses.

That's all sorry if I went on too long.

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