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I pivoted from web design to accounting software

MMetin C***MemberCommunity member
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#1

3 years of web design. like market was saturated. I built accounting software... It was very risky: no revenue increase for 1 year. But its successful now.

ÖÖzge T***Member
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Most Helpful#2

Pivoting is risky but might be necessary. What to do: 1) keep current business stable, 2) test the new business, 3) if successful, exit the current business.

JJale D***Member
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Front office accounting
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#3

Absolutely. tbh if I were to add anything: Extending terms makes customers happy but turns you into a financing institution.

Extending terms makes customers happy but turns you into a financing institution. Just leaving this note, it might be useful.

FFerhat C***MemberCommunity member
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#4

Correct in theory, but it doesn't work that way in practice. Pausing growth to breathe is also a strategy, nobody says that.

Proven by experience.

İİlker C***Member
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#5

I've been dealing with this for a long time. Start with a small trial; don't commit to everything at once.

Mistaking revenue for cash is the most expensive illusion; trust the bank account. That's all, sorry if I went on too long.

MMurat T***MemberCommunity member
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#6

I agree.

ŞŞerife D***Member
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#7

There are three things to check when doing this. If the gap between accounts receivable and accounts payable turnover days is widening revenue won't save you.

If I were you, I'd go this route.

OOrhan D***Expert
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#8

There's a part I don't understand. Processes without records never improve, because you don't know what to fix.

When we decide without measuring, we always end up in the same place.

VVildan B***MemberCommunity member
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#9

I partly agree, partly disagree. Any unwritten clause becomes a point of disagreement later, as both sides remember it differently.

Second-time founders don't make the same mistakes but find new ones. Good luck with that.

NNazlı E***Member
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#10

Let me share what happened to me; it might be useful. When the closure decision was made is as decisive as the decision itself.

I'm also curious if anyone does it differently.

ÖÖzge T***Expert
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Doki · E-commerce infrastructure · 2023

#11

Good call starting this thread.

AAycan B***Member
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#12

I'm curious too.

MMetin P***ExpertCommunity member
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#13

the discussion got scattered, let me summarize. the longer you delay cutting the team the more people it affects.

if I were you Id go this route.

LLevent Ö***Veteran
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#14

The opposite happened to me, that's why I'm writing. Most time waste accumulates in tasks waiting for approval.

This is my opinion, I'm not claiming it's absolute truth.

UUfukNew member
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Doki · SEO consulting · 2024

#15

following.

GGökhan C***Member
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#16

Let me summarize what's been said so far. The longer you delay cutting the team, the more people it affects.

Everyone rushing into pivot decision gets stuck at the same point. Proven by experience.

ÖÖmer M***MemberCommunity member
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#17

There's also a measurement aspect to this. Cutting your own salary is a temporary tactic; if it lasts more than six months, something will break.

YYağmur Y***Member
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Doki · Log management setup · 2025

#18

Three different views emerged, they all complement each other. If you don't write this down from the start, it leads to arguments later.

ZZübeyde Ç***Expert
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Doki · Brand identity · 2024

#19

I think differently. Trying to do this alone is the most expensive way.

If you get three different answers on a topic, the question was asked wrong. Proven by experience.

TTuğçeNew member
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Content creator
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family business
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Doki · KVKK compliance consulting · 2024

#20

i feel the same way and when the closure decision was made is as decisive as the decision itself.

just leaving this note, it might be useful.

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