We sell products on a marketplace (Amazon) and our own site — we're showing up twice on Google, is our ranking dropping?

We were selling on multiple channels. I mean at first with the same description our own sites ranking was low... Then we added a short intro + specs + our own comments on the site — the ranking went up.

Correction: I misremembered the figure, it was a bit lower.

google prefers marketplaces. make unique content on your own site dont use similar descriptions.

Multi-channel Strategy: 1. Own site = unique description 2. Marketplace = short description 3. Canonical: point to own site (if you have control) 4. Increase own site CTR (better positioning) 5. Specs: more detailed on the site 6. Cross-link: from site to marketplace (support)

Quick fix: 1) Rewrite the product description on your own site (30-50% different from the marketplace). 2) Add extra info, gallery, spec table. 3) Add a CTA (order link). 4) Track ranking in Search Console.

Generally correct but one part is missing. Any comment made without a control group is just a guess.

Good luck with that.

Let me speak from the other side; I'm on the supplier side. Don't trust anyone who gives guarantees; there are no guarantees in this business.

If I were you, I'd go this route.

Let me clarify the technical side. Updating an existing page yields faster results than creating a new one.

Hope this helps.

The cheap-looking path usually ends up costing more later. If it's your first time, start small; scaling comes later.

Of course, it varies if your situation is different.

Let me summarize the topic, since several different answers were given. People defend habits not processes. Resistance comes from there.

When you try to change everything at once nothing settles. Of course, it varies if your situation is different.

The answer above hits the nail on the head. The biggest time-waster for us was not knowing who had the final say.

Let me write how it's done in practice. Most time waste accumulates in tasks waiting for approval.

Speed is a threshold issue; if you're already fast, making it faster changes nothing.

I completely agree. Don't hesitate to ask; those who don't ask always pay more.

Good luck with that.

I think it's hard to be that definitive about marketplace and my own site conflicting. Discussing numbers without verifying the measurement setup is a waste of time.

That's all sorry if I went on too long.

following.

The most overlooked point about marketplace and my own site conflicting is this: A page with low traffic might be reaching the right people. Look at where sales come from.

Could you elaborate on that? The biggest time-waster for us was not knowing who had the final say.

Of course, it varies if your situation is different.

I'd appreciate it if you shared the outcome... Discussing numbers without verifying the measurement setup is a waste of time.

If rankings stay the same but clicks drop the issue isnt your page, but the search result appearance... If you post the result here, it will help others too.

The opposite happened to me, that's why I'm writing. People defend habits, not processes. Resistance comes from there.

If you get three different answers on a topic the question was asked wrong. If you post the result here, it will help others too.