i've been in this market for over 20 years. my neighbors used to respect me to some extent. but 6 months ago a new market opened 100 meters away, a chain store. that market does 'discounts', i can't. that market sells crepes for 5 crates, i sell for 1 crate, 2 people are waiting. that market does 'online orders', i don't have internet.
60-70% of my customers have left. even my old customers, who used to come for 20 years saying 'hi master, give me barley', have gone now. what did i do wrong? why can't i take out a loan to start from scratch and invest? i'm a small business owner, not a chain. that chain has power, i don't. what am i gonna do now? should we close down, or just give up?
after this incident, i occasionally asked customers, 'hey man, why did you leave me?' the answer is always the same: 'master, it's cheap, fast, clean—we like you but we don't notice the difference.' i guess difference drives people. but i can't create a difference because i don't have commercial power.