The company name sounded bad, we picked another name. The brand transition was tough but customers followed.
Brand change is risky, but beneficial if done correctly. Customer communication and a gradual transition are important.
do you think this works at any scale? hasty decisions become decisions you have to fix six months later.
correct me if I'm wrong.
Doki · Vulnerability scanning · 2025
I partly agree, partly disagree. The first thing to break as you grow is communication, not the numbers.
Cutting your own salary is a temporary tactic; if it lasts more than six months something will break. Hope this helps.
Don't miss this: Mistaking revenue for cash is the most expensive illusion; trust the bank account.
Let me summarize what's been said so far. The moment you depend on a single client, you no longer set the price.
If you post the result here, it will help others too.
we experienced almost the exact same thing last year but when the closure decision was made is as decisive as the decision itself.
the real issue isn't the number but what it's based on. good luck with that.
We need to make a distinction here. Cutting your own salary is a temporary tactic; if it lasts more than six months, something will break.
Trying to do this alone is the most expensive way. Just leaving this note, it might be useful.
Thanks for writing this, that's the right way. Any unwritten clause becomes a point of disagreement later, as both sides remember it differently.
Just because everyone does it doesn't mean it's right.
Here's how it went for us. I mean when making a decision first look at what data you have on hand.
Don't hesitate to ask; those who don't ask always pay more.
Let's separate the concepts, they're getting mixed up. Mistaking revenue for cash is the most expensive illusion; trust the bank account.
When you try to change everything at once, nothing settles. honestly this is my opinion, I'm not claiming it's absolute truth.
If I understood correctly, you're saying: The moment you depend on a single client, you no longer set the price.
Good luck with that.
Absolutely. If I were to add anything: When making a decision, first look at what data you have on hand.
If you post the result here, it will help others too.
Could you elaborate on that? Cutting your own salary is a temporary tactic; if it lasts more than six months, something will break.
When you try to change everything at once nothing settles. Just leaving this note, it might be useful.
Following. If you get three different answers on a topic, the question was asked wrong.
Proven by experience.
I agree with this. Second-time founders don't make the same mistakes but find new ones.
I'm also curious if anyone does it differently.
How did you solve this? When making decisions, write down the worst-case scenario too, not just the best.
When you try to change everything at once, nothing settles.
The cheap-looking path usually ends up costing more later. When the closure decision was made is as decisive as the decision itself.
People defend habits, not processes. Resistance comes from there.