forumNew topic

We stopped taking phone appointments at the salon, three months later half the customers came back — what did we do wrong?

UUğur Y***VeteranCommunity member
Joined
Oct 2024
Message
3
#1

bro i've been working in a hair salon for 12 years. like before customers wold call, ask 'how much is it' and book appointments. it seemed simple but effective. then someone said 'there's this booking app, just install it' and i thought, damn gotta stay modern, so we did. ever since... everything went to hell.

let me explain the transition: customers didn't want to download the app honestly. at first they were like 'sir, it's so easy on the phone, why are you forcing us'. we thought they'd book via the app but only 50 people did. where did the other 150 go? no clue. my weekly bookings dropped by half. the app probably felt like a threat to them, like 'you must book this way'.

then i started getting consulting from someone, they talked about 'customer experience' etc. we send reminder messages via the app customers get angry 'why do you keep sending notifications'. two messages go out one 1 hour before and one 1 day before. 5000 customers a month times two messages... people are fed up with this.

so what do i do now? go back to phone bookings? remove the app and use a simple calendar, just record when customers come? go back to the old notebook on the wall? this is the situation...

EEsra A***Member
Job title
Information Security Specialist
Sector
Paper
Organization type
boutique agency
Joined
Nov 2024
Message
162
Most Helpful#2

ok i won't say anything stupid but... it's not the app's fault it's the configuration then turn off those reminder messages because people already remember after the first one. i consulted someone too they were sending three messages when they kept just one no-shows dropped by 70%.

also booking by phone is really hard for customers. share the app name on whatsapp saying 'sir you can book here', people click and it loads at the same time then i'm an electrician, i switched my booking to an app too customers open the link and that's it. so is theere a problem with your app?

my only advice: don't remove the app, because you've already established the connection. tbh tweak the settings reduce reminders keep taking phone bookings but just send 'view in app' briefly.

MMert D***MemberCommunity member
Joined
Feb 2023
Message
40
#3

bro i had the exact same issue customers fled because i installed a booking system on the computer. then i realized people want to chat on the phone and book, just for the vibe. the system probably felt 'cold'. im doing a phone + calendar combo now, its the best.

edit: I wrote something wrong above, sorry about that.

SSelin Ş***Member
Job title
Clinic manager
Sector
Healthcare services
Organization type
chain store
Joined
May 2025
Message
6
#4

This is a very common issue. People resist when the customer experience changes. My suggestion: introduce the booking system softly. Say 'you can still book by phone if you prefer' but set up the app like this: when a customer comes for the first time show the QR code, 'scan it once, then book from here every time, takes 5 seconds'. This way it's fast for the pro, simple for the customer.

Put the reminder message ONLY 2 hours before. Don't send notifications the day before, they're used to the old system.

NNeslihan K***Expert
Job title
IT Manager
Sector
Catering
Organization type
chain store
Joined
Jan 2023
Message
40
#5

Remove the app, simple. Technology isn't the cure for everything. If your business worked fine by phone for 12 years, why did you ruin the vibe to be 'modern'? Was the customer loss worth this 'modernity'? That's why technology isn't always the answer.

AAleyna Ç***Member
Job title
Field sales representative
Sector
Packaging
Organization type
a company within a holding
Joined
Apr 2024
Message
225
#6

Solution: use a calendar system (like a booking app), have a receptionist log phone bookings, done. But you need to tell the dev to reduce reminder messages. You'll need to optimize per customer—some like reminders, some find them annoying. Check if it's the same for everyone or if it needs to be personalized.

ÜÜlkü Y***MemberCommunity member
Joined
Oct 2025
Message
94
#7

bro, to solve this easily set up the app like this: customer books system automatically shows a positive message like 'enjoy your visit', then says 'from now on you can book every appointment in 10 seconds' but this builds habituation.

AAycan T***MemberCommunity member
Joined
Jul 2022
Message
11
#8

Check these stats: what % of customers who book via app actually show up? Compare with phone bookings. If no-show rate is high, reduce message count; if low, there's another issue. Also count the steps in the app booking process—if it's 5+ clicks, customers are getting tired.

FFatihExpert
Job title
Chief Technology Officer
Joined
Jun 2023
Message
204
#9

Peace. I worked in a tailor shop for 30 years, we had issues with our booking app too. Our solution was simple: we have the app, but we also put a phone link on the homepage. Customers can choose. Within 6 months most switched to the app because they saw how easy it was. But no one likes being forced. Optionality matters, bro.

ZZehra C***Member
Job title
Software developer
Sector
Consulting
Organization type
8-person team
Joined
Mar 2023
Message
94
#10

Thanks for writing this, that's the right way. Don't hesitate to ask; those who don't ask always pay more.

When you try to change everything at once, nothing settles.

CCansuMember
Job title
Digital marketing specialist
Joined
Jan 2024
Message
128
#11

Exactly, and not many people know this. People defend habits, not processes. Resistance comes from there.

Just leaving this note, it might be useful.

RRabia K***MemberCommunity member
Joined
May 2022
Message
16
#12

The cheap-looking path usually ends up costing more later. Don't hesitate to ask; those who don't ask always pay more.

This is my opinion, I'm not claiming it's absolute truth.

FFiliz S***Member
Job title
Software developer
Sector
Printing
Organization type
early-stage startup
Joined
Apr 2026
Message
129
#13

I've been dealing with this for a long time. When making a decision, first look at what data you have on hand.

BBarış I***New memberCommunity member
Joined
Sep 2026
Message
2
#14

Generally correct, but one part is missing. Any unwritten clause becomes a point of disagreement later, as both sides remember it differently.

Correct me if I'm wrong.

HHakan G***Member
Job title
Purchasing manager
Sector
Seafood
Organization type
300-person organization
Joined
Oct 2024
Message
185
#15

i went through the same thing.

HHüsniye G***MemberCommunity member
Joined
Nov 2025
Message
322
#16

There's a common mistake people make when doing this. When we decide without measuring, we always end up in the same place.

If I were you, I'd go this route.

AAyberkExpert
Job title
Mobile developer
Joined
Jul 2023
Message
208
#17

There's also a measurement aspect to this. Trying to do this alone is the most expensive way.

I'm also curious if anyone does it differently.

LLeyla Y***MemberCommunity member
Joined
Mar 2026
Message
61
#18

Let's separate the concepts, they're getting mixed up. If the gap between accounts receivable and accounts payable turnover days is widening, revenue won't save you.

Cutting your own salary is a temporary tactic; if it lasts more than six months, something will break.

ZZehra B***ExpertCommunity member
Joined
Jan 2025
Message
379
#19

Looking at it as a process the picture changes. The biggest time-waster for us was not knowing who had the final say.

CCansu P***MemberCommunity member
Joined
Mar 2024
Message
237
#20

The cheap-looking path usually ends up costing more later. The real issue isn't the number, but what it's based on.

This is my opinion, I'm not claiming it's absolute truth.

Reply