should we improve the site to be visible on Google as a clinic or is Facebook enough, is the ROI on SEO good

we have a website but seriously we dont show up on google which is frustrating.. then no likes coming on facebook either but at least some people are hitting it... anyway edit: i typed wrong, 2-3 clinics show up before us in Google Maps Istanbul

do you have a page about the practice on your site? did you add doctor bios, education, certificates? these help a lot. patient reviews are important too.

do this right now: go to Google Business Profile, update photos, write about the practice, set correct business hours answer questions. do this in 2 hours and you're done.

i've been in the industry for 30 years, and i can tell you that mobile and google maps searches are now critical in the healthcare sector. if clinics don't invest in google, they're definitely going to lose out.

if competitors are investing in seo, why aren't you? it'll be too late tomorrow. at the very least, get a professional seo consultant to fix up that map profile for a month.

e-a-t (expertise, authoritativeness, trustworthiness) is super important in the medical sector. show doctor certifications specialties and patient stories on the site. google loves that.

You're right.

I'm in the same situation, that's why I'm asking. When you try to change everything at once, nothing settles.

This is my opinion, I'm not claiming it's absolute truth.

i disagree with you on this point but speed is a threshold issue; if you're already fast making it faster changes nothing.

a page with low traffic migt be reaching the right people. look at where sales come from then if I were you I'd go this route.

Exactly and not many people know this. tbh processes without records never improve, because you don't know what to fix.

When making a decision, first look at what data you have on hand.

Thanks for posting.

If I understood correctly, you're saying: The answer varies greatly by industry; there is no one-size-fits-all rule.

Discussing numbers without verifying the measurement setup is a waste of time. Proven by experience.

There's a part I don't understand. Mistakes made on the industry seo clinic side are usually reversible but expensive.

Any unwritten clause becomes a point of disagreement later, as both sides remember it differently. Just leaving this note, it might be useful.

The opposite happened to me, that's why I'm writing. Processes without records never improve, because you don't know what to fix.

If you're going this route, sort this out first. tbh if rankings stay the same but clicks drop the issue isn't your page, but the search result appearance.

The biggest time-waster for us was not knowing who had the final say.

This is exactly what we experienced. When we decide without measuring, we always end up in the same place.

If you post the result here it will help others too.

I didn't know that.