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Is the Google Ads campaign management fee paid separately? Budget is 10k, what's the normal management fee?

SSinan B***MemberCommunity member
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#1

the agency said ad budget 10,000 TL + management fee 2,000 TL. so total 12,000 TL? is this standard? does no agency manage for just 10k or do they all charge an exta fee?

DDoruk Ş***MemberCommunity member
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Most Helpful#2

Campaign management fees are common in the industry. There are two models: 1) Flat fee — fixed price (1000-5000 TL/month), budget separate. 2) Percentage-based — 10-20% of ad budget (1000-10k). Whichever you choose, total cost can be high.

Standard: 15% management fee isn't high. Flat model (1500 TL) is more suitable for lower budgets.

YYasemin T***VeteranCommunity member
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#3

my agency also took a 20% management fee (2000 TL). i switched to another agency for a 12% fee. i nooticed the difference. compare.

AAleyna B***Member
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#4

manaement fee 10-20% is normal and i mean if you took the flat model 1500 tl is reasonable.

EErcan C***MemberCommunity member
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#5

Management Fee Models: - Percentage: 10-20% of budget (10k × 15% = 1500) - Flat fee: 1000-5000 TL fixed - Performance: based on ROAS (rare) - Hybrid: flat + bonus Comparison: 10k budget × 15% = 1500 TL vs. flat 2000 TL

İİbrahim A***ExpertCommunity member
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#6

How to manage: 1) Ask the agency: 'what is the management fee model?'. 2) Compare: % vs. flat. 3) Get quotes from 3-5 agencies. 4) Choose the lowest (balance with quality).

KKadir A***Expert
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#7

Great work. Start with a small trial; don't commit to everything at once.

Just leaving this note, it might be useful.

AAleyna Ç***New member
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Doki · Corporate website · 2026

#8

i went through the same thing.

LLevent S***MemberCommunity member
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#9

correct.

IIrmak B***Expert
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#10

Thanks, that was the answer I was looking for. The biggest time-waster for us was not knowing who had the final say.

If code ownership isn't in the contract, you have no bargaining power when leaving. This is my opinion, I'm not claiming it's absolute truth.

FFerhat G***New memberCommunity member
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#11

Three different views emerged, they all complement each other. Start with a small trial; don't commit to everything at once.

Of course, it varies if your situation is different.

TTolga K***Member
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#12

The discussion got scattered, let me summarize. Weekly written progress reports are much more useful than asking for dates.

If you have questions, write them; I'll answer as best I can.

HHasan U***MemberCommunity member
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#13

The cheap-looking path usually ends up costing more later. Payment schedules should be tied to project phases, not calendar dates.

Taking notes for two weeks yields better results than a six-month estimate. Good luck with that.

GGamze K***Member
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Doki · E-commerce infrastructure · 2026

#14

Great work. Don't hesitate to ask; those who don't ask always pay more.

Just because everyone does it doesn't mean it's right. Of course it varies if your situation is different.

OOsman K***VeteranCommunity member
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#15

i don't think this advice fits everyone... hasty decisions become decisions you have to fix six months later.

mistakes made on the campaign management fee side are usually reversible but expensive. correct me if I'm wrong.

OOkan K***MemberCommunity member
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#16

Saved.

İİbrahim K***Member
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#17

Following.

PPınarExpert
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Doki · Mobile app · 2025

#18

My question might sound amateurish, sorry about that. Hasty decisions become decisions you have to fix six months later.

Correct me if I'm wrong.

FFatih Z***Member
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#19

Don't miss this: When we decide without measuring, we always end up in the same place.

Start with a small trial; don't commit to everything at once. I'm also curious if anyone does it differently.

ZZeynep B***Member
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#20

theres a trap here let me mention it and everything goes well for the first three months; problems arise in the fourth.

if I were you Id go this route.

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