when the first company closed, we really clung to this idea. dealing with failure is hard. but within six months we started moving with the idea of 'trying again'.
while starting the second company we did the exact opposite of what we did in the first. in the first, we looked for 'investors', in the second we started 'self-funded'. in the first, we built a 'big team', in the second we started with 'three people + consultant'. in the first, we made a 'trendy' product, in the second we made what 'people wanted'.
the result? we grew the second company faster and cheaper. because we knew what not to do. success often comes from 'not doing the wrong thing' rather than 'doing the right thing'.