- Job title
- Store associate
- Sector
- Chemistry
- Organization type
- workshop
- Joined
- May 2023
- Message
- 55
Doki · SEO consulting · 2024
We had been providing services for five years. Customers treated us like a project shop, asking, 'can you do this for us?' and we did. Then I realized: I can't increase margins in this model, I can't scale. Every customer means a new project, new staff, new hours.
We designed a product and pitched it to our clients. But the responses were like: 'your business is service, I get better results if you just do the work for me.' It's super hard to convince clients to change how they see my role. No matter what I tried, they kept pulling me back to 'just provide the service.'
What I ended up doing: started finding new clients and offered them only the product, not the service. The old clients (who bought services) gradually dropped off, and new clients who bought the product came in. The transition took two years, it was tough, but we finally became a product company.