stuck on writing service pages, what structure should they have, what should the title and text flow be

our service pages turned out too long, employees got tierd writing them but can it be short but effective?

Edit: asked below, I wrote the answer in the second message.

ideal service page structure: - heading (service + benefit) - hook (problem solution) - steps (how it works) - benefits - price - customer review - cta

adding servicearea schema markup is very important. mark the service name, description, price range, area.

just thought of something important - put a video at the top of the page? like we did, time on page tripled

doesn't putting prices on the service page reduce the chance of customers leaving early?

quick fix: add a customer story with an h2 heading to each service page. use real stories like 'how this service helped me'.

I agree.

I didn't know that.

The discussion got scattered, let me summarize. Taking notes for two weeks yields better results than a six-month estimate.

If you have questions write them; I'll answer as best I can.

If I understood correctly, you're saying: If you get three different answers on a topic, the question was asked wrong.

The real issue isn't the number, but what it's based on. Good luck with that.

I'd say don't rush. Hasty decisions become decisions you have to fix six months later.

The answer varies greatly by industry; there is no one-size-fits-all rule. If I were you I'd go this route.

I'm a small business let me explain from my side. Just because everyone does it doesn't mean it's right.

When making decisions write down the worst-case scenario too, not just the best. Hope this helps.

Great work. The real issue isn't the number, but what it's based on.

You're right. A page with low traffic might be reaching the right people. Look at where sales come from.

Thanks, that was the answer I was looking for.

The most overlooked point about how to write a service page is this: Discussing numbers without verifying the measurement setup is a waste of time.

Of course, it varies if your situation is different.

Quick summary for newcomers: Just because everyone does it doesn't mean it's right.

I'm also curious if anyone does it differently.

I'll try it.