Is an About Us page necessary? Does it affect SEO? Is a short bio enough or should it be very detailed?

our about us page was just 2 sentences then we made it 5 paragraphs, traffic increased a bit. anyway edit: no direct ranking impact but important for trust growth

note: I wrote this based on my own experience, it might not apply to everyone.

What you should write on the About Us page: 1. Founder/CEO bio 2. Company founding year and mission 3. Achievements/milestones 4. Team members (optional) 5. Certifications/Awards

if you wrie short it doesnt build trust but it shouldnt be too long either then 3-4 paragraphs are enough, definitely add photos

Google wants to see founder photos, experience, and certifications on About Us pages. These carry E-A-T signals.

If the About Us page doesn't directly affect rankings, why is it important? Just for customer trust?

Be sincere when writing the About Us section. Customers love real stories. Write a bit of history about why the founder chose this job, when and why.

I have an objection here. I mean a page that answers one question works better than one touching on five topics.

Updating an existing page yields faster results than creating a new one. like i'm also curious if anyone does it differently.

There is something to watch out for. Discussing numbers without verifying the measurement setup is a waste of time.

Merge instead of deleting; deleted content doesn't come back. That's all, sorry if I went on too long.

I went through the same thing.

I agree.

Here's how it went for us. A page that answers one question works better than one touching on five topics.

A competitor's ranking might come from years of accumulation, not just their content. That's all, sorry if I went on too long.

I didn't know that.

Same here.

If you're going this route, sort this out first. Don't trust anyone who gives guarantees; there are no guarantees in this business.

This is my opinion, I'm not claiming it's absolute truth.

Correct in theory, but it doesn't work that way in practice. Most time waste accumulates in tasks waiting for approval.

If you have questions, write them; I'll answer as best I can.

I went through the same thing two years ago. The biggest time-waster for us was not knowing who had the final say.

If you don't write this down from the start, it leads to arguments later. Just leaving this note, it might be useful.

I went through the same thing. A page that answers one question works better than one touching on five topics.

When making decisions, write down the worst-case scenario too, not just the best. Of course, it varies if your situation is different.

It's rare to find an explanation this clear. Internal linking is the cheapest and most neglected task.

Speed is a threshold issue; if you're already fast, making it faster changes nothing. Good luck with that.