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We have 3-4 H1 headings on every page — is that too few or too many? How many is correct for SEO?

NNeslihan S***Member
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Doki · Server maintenance contract · 2023

#1

The designer added 4 H1 headings to the page. One is the page title, the others are sub-section titles. I asked Google and they said: 'there should be one H1 per page'. Is that true?

H2, H3 don't matter much but H1 is very important as far as I understand. But my page structure is set up like this, there are 4 H1s now. Is it risky to change it?

DDefneMember
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Most Helpful#2

H1 should be the page title, ideally just one. However, there is no technical penalty for having 2-3 H1s. But SEO best practice: one H1 for the main title, the others should be H2/H3.

The structure should be like this: H1 (page title) → H2 (subheading) → H3 (sub-subheading). If there are 4 H1s, it means 4 sections with the same importance — this confuses Google and makes the page theme vague.

DDilara G***ExpertCommunity member
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#3

I had 3 h1s too, then changed them to h2. I didnt see much difference in terms of SEO but it seems technically correct. The structure looks cleaner.

YYasemin Y***Expert
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#4

one h1 is enough. make the otheer headings h2 h3. google won't get confused.

Edit: asked below, I wrote the answer in the second message.

MMerve Y***New member
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#5

Correct Heading Structure: - H1: Page title (1 instance) - H2: Main section headings (3-5 instances) - H3: Subtopics (under H2, optional) - H4+: Rarely needed Wrong: H1, H1, H1 or H1 → H3 (skipping H2)

ZZuhalMember
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#6

Changes: 1) Ask the designer to convert other headings from h1 to h2. 2) In CSS, set 'h2 { font-size: 24px; }' so it looks as big as h1, but is semantically correct. 3) Save the page and test. 4) No errors, done.

SSedaNew member
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#7

if youre goig this route sort this out first. the harder it is to reverse a decision the slower you should make it.

that's all, sorry if I went on too long.

BBeren Ç***MemberCommunity member
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#8

I'm a small business, let me explain from my side. Internal linking is the cheapest and most neglected task.

This is my opinion, I'm not claiming it's absolute truth.

HHavva E***Member
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#9

Just a heads-up. A page with low traffic might be reaching the right people. Look at where sales come from.

People defend habits, not processes. Resistance comes from there. If I were you, I'd go this route.

OOkan I***Member
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#10

You're right. If you don't write this down from the start, it leads to arguments later.

Proven by experience.

SSena Ç***Member
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#11

Let me share my experience. A page with low traffic might be reaching the right people. I mean look at where sales come from.

If I were you I'd go this route.

SSena C***Expert
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#12

There is something to watch out for. Taking notes for two weeks yields better results than a six-month estimate.

The real issue isn't the number, but what it's based on. If you post the result here, it will help others too.

OOnur E***MemberCommunity member
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#13

Looking at it as a process the picture changes. A page that answers one question works better than one touching on five topics.

Just leaving this note, it might be useful.

ZZerrin C***Member
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#14

I can't fully agree with this. The harder it is to reverse a decision, the slower you should make it.

If you post the result here, it will help others too.

HHakan Y***New member
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#15

Correct.

EEsmaNew member
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Doki · SEO consulting · 2025

#16

Thanks for writing this thats the right way. The answer varies greatly by industry; there is no one-size-fits-all rule.

Trying to do this alone is the most expensive way. If you post the result here it will help others too.

RRıdvan K***MemberCommunity member
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#17

Here's how it went for us. Any unwritten clause becomes a point of disagreement later, as both sides remember it differently.

Hope this helps.

OOya Ç***New member
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#18

Let me share what happened to me; it might be useful. A competitor's ranking might come from years of accumulation, not just their content.

Don't hesitate to ask; those who don't ask always pay more. Of course, it varies if your situation is different.

BBeyza T***Member
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Doki · Interface design · 2023

#19

We need to take it step by step. Internal linking is the cheapest and most neglected task.

Just leaving this note, it might be useful.

RRıdvan K***Member
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Doki · Interface design · 2026

#20

Great work.

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