Google İşletme Profili or Google Business Profile, are they the same, which one should I use?

We opened My Business in 2019, then Google changed the system's name. Same profile they just did a 'new design' or whatever. anyway but practically nothing changed just the interface. Still the same reviews same data there.

Important regarding the API too: You can do automatic info updates using the Google My Business API, but the old My Business API is 'deprecated'. The new system recommends the Google Business Profile API. If you need an integration for your company, tell the developer to 'use the profile API'.

my business and google profile are the same thing, just the name changed. go to business.google.com, log in, set it up directly. everything is there.

Same system different name. Use Google Business Profile — it's the newest name. You'll show up on the map as a 'Company search result'. It's free.

google: 'We gave My Business a new name.' Everyone: 'Okay bro.' Google: 'New design.' Everyone: 'Okay.' Actually nothing changed, just the interface. sEO folks still say 'My Business' occasionally.

So why did they do this rebranding? Did only the name change, or the algorithm too? Did My Business completely disappear?

Noted, thanks.

I have an objection here. The answer varies greatly by industry; there is no one-size-fits-all rule.

If you post the result here, it will help others too.

I feel the same way. Don't hesitate to ask; those who don't ask always pay more.

Updating an existing page yields faster results than creating a new one.

Here's how it went for us. When making a decision, first look at what data you have on hand.

Proven by experience.

let me write how it's done in practice and any comment made without a control group is just a guess.

just leaving this note it might be useful.

Thanks, this was very helpful. Most time waste accumulates in tasks waiting for approval.

Good luck with that.

It's rare to find an explanation this clear. The real issue isn't the number but what it's based on.

Don't hesitate to ask; those who don't ask always pay more. This is my opinion I'm not claiming it's absolute truth.

Same here.

Correct.

You're right.

There are three things to check when doing this. If it's your first time start small; scaling comes later.

Discussing numbers without verifying the measurement setup is a waste of time. That's all, sorry if I went on too long.

I feel the same way. Trying to do this alone is the most expensive way.

If you have questions, write them; I'll answer as best I can.