at the company where we sell a saas product, customers often ask 'where is the price list' and i want to open it on the site but the marketing director said 'don't so others can see'
is it harmful to seo for the public to know pricing? anyway does transparency leave people behind?
whats the difference for those who clearly see how other saas companies do it?
opening a pricing page adds value in terms of seo. it contributes to 'trustworthiness' from google's e-e-a-t principles. customers prefer transparent pricing.
comparison isn't the issue. even if competitors see your price, they should focus on their own quality and marketing.
Preferably show a tier system on the pricing page (Starter/Pro/Enterprise) and detail the features of each tier. Add an FAQ too.
when we put prices out in the open it was great... both employees and potential customers didn't feel weird about it. edit: sales went up a bit too
Correction: I misremembered the figure, it was a bit lower.
Doki · Brand identity · 2026
They should have a pricing page but structure it like this: 1. Tiers (Basic/Pro/Plus) 2. Comparison table 3. FAQs 4. Support options 5. Demo request CTA
Is there a risk with the pricing page? Like, low-end customers might visit, not buy, and just bounce?
The pricing page is important for SEO because you can rank for the 'price' keyword. 'Product name + price' queries are common.
edit: typed from phone, sorry for typos.
the marketing director's fear mkaes sense but it doesn't hurt the business model. honestly what can they do after seeing competitor prices? copy them? :)
could you elaborate on that? when you try to change everythhing at once nothing settles.
just leaving this note, it might be useful.
Let's separate the concepts, they're getting mixed up. Merge instead of deleting; deleted content doesn't come back.
That's all, sorry if I went on too long.
How did you solve this? If it's your first time, start small; scaling comes later.
Internal linking is the cheapest and most neglected task. Just leaving this note, it might be useful.
Quick summary for newcomers: Hasty decisions become decisions you have to fix six months later.
When making decisions write down the worst-case scenario too not just the best. Hope this helps.
I went through the same thing two years ago. A competitor's ranking might come from years of accumulation, not just their content.
You're right. Merge instead of deleting; deleted content doesn't come back.
Correct me if I'm wrong.
Let me speak from the other side; I'm on the supplier side. People defend habits, not processes. Resistance comes from there.
That's all, sorry if I went on too long.
how did you solve this? i mean dont hesitate to ask; those who dont ask always pay more.
corrrect me if I'm wrong.