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I stopped in-person training at my language school and went fully online — got 70 new students in 9 months and hit capacity

TTuğçe C***Expert
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#1

i opened an english language school in ankara 8 years ago. i always taught in physical classrooms, max 30-40 students. when the pandemic started i had to switch to online, set it up in the first week. but then 3 months later i was like 'man, online actually seems good'.

let me explain why i switched from physical classrooms to online: 1) Students take lessons from home, if they don't have time they watch the video later. 2) It's easy to change text, i turned lesson materials into PDFs and sent them. 3) I price the online course lower (500 TL vs 2000 TL for groups), sales picked up fast.

I got 70 new students in 9 months. Now I've opened 3 video conference groups, morning group, evening group, night group. Every group is full. I don't regret leaving the physical course because I'm not paying rent for a house, just internet. The investment was very low. Currently the course has reached 120 active students.

Maybe I'll do hybrid in the future but right now online is totally successful. During the pandemic I thought 'this is bad' but then I realized it could actually be 'better'.

AAyşegülMember
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Most Helpful#2

bro i think you overthink this stuff. tbh just go do what you gotta do whatever happens happens.

Correction: I misremembered the figure, it was a bit lower.

HHüsniye C***Member
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Doki · Brand identity · 2024

#3

exactly bro i went through the same crap then then i realized it was actually really simple. btw just go, do what you gotta do.

KKadir K***VeteranCommunity member
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#4

Statistics: If you hire staff, costs increase by 40%, but output can increase by 60%. Net: +20%.

HHavva E***Member
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#5

Quick: measure capacity (how many per day), calculate costs, raise prices. Done.

NNazlı U***Member
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#6

Bro this is an amazing opportunity! Go and use this 100% right now!

edit: typed from phone, sorry for typos.

BBurcu Ş***Member
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#7

If customer satisfaction is the priority, you can find customers willing to pay a bit more. But it takes patience.

RRıdvan K***Member
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Doki · Interface design · 2026

#8

Absolutely. If I were to add anything: If you get three different answers on a topic, the question was asked wrong.

This is my opinion, I'm not claiming it's absolute truth.

RRecepNew member
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#9

the discussion got scattered let me summarize. if you dont write this down from the start, it leads to arguments later.

OOkan U***Member
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#10

The most overlooked point about language school online education is this: Hasty decisions become decisions you have to fix six months later.

Second-time founders don't make the same mistakes but find new ones. Good luck with that.

MMelis T***Member
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#11

Same here.

KKemal Y***Member
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#12

ive been down this road let me tell you. mistakes made on the languagge school online education side are usually reversible but expensive.

that's all sorry if I went on too long.

LLale A***Member
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#13

I agree.

TTaner K***Member
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#14

I didn't know that.

FFatma G***Member
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#15

the cheap-looking path usually ends up costing more later. any unwritten clause becomes a point of disagreement later as both sides remember it differently.

VVildan A***Member
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#16

I felt relieved reading this answer, so it's not just me. When you try to change everything at once, nothing settles.

If you have questions write them; I'll answer as best I can.

FFiliz V***Member
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#17

ill try it then solutions that work at a small scale collapse when you grow; I learned this late.

start with a small trial; dont commit to everything at once. just leavving this note it might be useful.

SSultan G***New member
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#18

I'm a small business, let me explain from my side. Start with a small trial; don't commit to everything at once.

Proven by experience.

CCaner Z***Member
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#19

Here's how it went for us. Second-time founders don't make the same mistakes but find new ones.

Of course it varies if your situation is different.

SSonerMember
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Doki · Corporate website · 2025

#20

It's rare to find an explanation this clear. Start with a small trial; don't commit to everything at once.

If I were you, I'd go this route.

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