forumNew topic

Should I build my own booking system for my boutique hotel?

ZZehra A***Expert
Job title
Hotel owner
Organization type
regional distributor
Joined
May 2023
Message
184

Doki · E-commerce infrastructure · 2025

#1

I run a hotel with twelve rooms. Almost all my bookings come through OTAs, and the commission rates are adding up to a serious expense.

I think building my own booking system would save me from these commissions, but I'm not sure. I'm trying to think it through step by step, so let me share my thoughts with you:

It's true that OTAs bring me customers. But when the same guest returns, they still book through the OTA, and I pay commission again. That part really bothers me.

What path do you think I should take?

OOnatMember
Job title
Tour Operator
Organization type
medium-sized business
Joined
Mar 2024
Message
112
Most Helpful#2

I'm a tour operator, I've done this math a lot, let me tell you how it worked out for us.

Let's clarify the right question first: it's not about leaving OTAs, but reducing dependency on them. Small hotels that leave OTAs completely usually lose occupancy because you can't buy that visibility on your own.

In your case, the most profitable move is bringing repeat guests to your own channel. They already know you, they don't need the OTA, it's just habit.

Practical approach: offer an incentive for direct booking when the guest checks out. It doesn't have to be a discount — late checkout, room upgrade, welcome treat. The cost is lower than the commission, but the perceived value is high.

On the tech side, don't build from scratch. There are ready-made booking engines for this, they work on a monthly subscription and handle calendar syncing too. Custom software for a 12-room hotel would cost years' worth of subscription fees, and you'd be stuck with maintenance.

The key thing to watch is calendar syncing: not double-selling the same room across multiple channels. Don't open your own channel until this is solved, because a single double-booking could wipe out your annual profit.

MMelikeExpert
Job title
E-commerce Manager
Organization type
boutique agency
Joined
Sep 2023
Message
178
#3

Let me do a similar calculation from an e-commerce perspective, thinking in numbers makes decision-making easier.

Calculate this: what's your total annual commission? What percentage of bookings do you expect to come through your own channel? Is the savings from that percentage greater than the total of system subscription + payment gateway fees + advertising costs?

The most overlooked item here is the payment infrastructure. When you collect payments on your own site, you still pay a commission, it's not zero.

Second overlooked item: cancellation and refund management. The OTA handles this for you. On your own channel, you'll handle customer service, and that means time.

NNazlıMember
Job title
Local marketing
Organization type
boutique agency
Joined
Aug 2024
Message
126
#4

Zehra Hanım, there's a free task to do before opening your own channel, I recommend it.

Search for your hotel's name. Are OTAs ranking high with your name? Most likely yes. So even people searching for you are going through the OTA, and you're paying commission.

To fix this: your site needs to rank first for brand searches. Your map listing must be complete, the booking button on your site must be visible, and your contact info must be clear.

This alone will bring some repeat guests directly to you. It costs nothing and is the work to do before setting up a system.

ZZehra A***Expert
Job title
Hotel owner
Organization type
regional distributor
Joined
May 2023
Message
184

Doki · E-commerce infrastructure · 2025

#5

Thank you so much, thanks especially for explaining step by step, I love thinking this way too.

I searched for my hotel's name and you're right, the top three results are OTAs, my site is fourth. I never checked this.

I'll fix this part first, then look into a ready-made booking engine. I've also noted the calendar sync issue; I won't launch anything until that's sorted.

I'll post the results here in a few months, hopefully it helps others in the same situation.

GGamze K***MemberCommunity member
Joined
Apr 2023
Message
287
#6

My questions are cleared up, thanks.

SSerkan Ş***Member
Job title
Data entry clerk
Sector
Healthcare services
Organization type
family business
Joined
Dec 2025
Message
3
#7

there is something to watch out for. anyway taking notes for two weeks yiellds better results than a six-month estimate.

just leaving this note, it mihgt be useful.

DDeniz A***ExpertCommunity member
Joined
Aug 2025
Message
164
#8

Thanks for posting. The harder it is to reverse a decision, the slower you should make it.

That's all, sorry if I went on too long.

TTolga T***Member
Job title
Software developer
Sector
Livestock
Organization type
a company within a holding
Joined
Jun 2023
Message
1
#9

I think differently. If you get three different answers on a topic, the question was asked wrong.

TTülay O***MemberCommunity member
Joined
Jan 2023
Message
1
#10

There's a common mistake people make when doing this. Mistakes made on the tourism side are usually reversible but expensive.

Just leaving this note, it might be useful.

MMert Ö***MemberCommunity member
Joined
Feb 2025
Message
133
#11

The most overlooked point about tourism is this: When making a decision also write down the cost of reversal.

Proven by experience.

MMehmet U***MemberCommunity member
Joined
Feb 2023
Message
32
#12

Thanks, this was very helpful.

MMustafa A***Member
Job title
Regional Manager
Sector
Paper
Organization type
cooperative
Joined
Mar 2023
Message
37
#13

I'll try it.

BBeyzaMember
Job title
Small agency
Joined
May 2024
Message
104
#14

I felt relieved reading this answer, so it's not just me. Everyone rushing into tourism gets stuck at the same point.

Don't hesitate to ask; those who don't ask always pay more. Of course, it varies if your situation is different.

VVildan B***Member
Job title
Production planning
Sector
Livestock
Organization type
workshop
Joined
Feb 2023
Message
388

Doki · Mobile app · 2023

#15

We experienced almost the exact same thing last year. honestly the biggest time-waster for us was not knowing who had the final say.

Solutions that work at a small scale collapse when you grow; I learned this late. Just leaving this note it might be useful.

EErcan Ç***Member
Job title
Graphic Designer
Sector
Furniture manufacturing
Organization type
sole proprietorship
Joined
Aug 2023
Message
57
#16

I have a question. The real issue isn't the number but what it's based on.

Solutions that work at a small scale collapse when you grow; I learned this late. Proven by experience.

NNazlı P***Veteran
Job title
System support specialist
Sector
Chemistry
Organization type
20-person company
Joined
Dec 2023
Message
2
#17

I went through the same thing. honestly taking notes for two weeks yields better results than a six-month estimate.

Proven by experience.

HHüsniye D***Member
Job title
Board member
Sector
Glass
Organization type
20-person company
Joined
Dec 2023
Message
303
#18

tiely topic.

MMurat G***Member
Job title
Purchasing manager
Sector
Sports and fitness
Organization type
20-person company
Joined
Apr 2023
Message
2
#19

Let me clarify the technical side. Taking notes for two weeks yields better results than a six-month estimate.

Good luck with that.

AAli O***Member
Job title
Human Resources Specialist
Sector
Jewelry
Organization type
cooperative
Joined
Apr 2025
Message
360
#20

You're right I've been down that road too... anyway any unwritten clause becomes a point of disagreement later, as both sides remember it differently.

Solutions that work at a small scale collapse when you grow; I learned this late. That's all sorry if I went on too long.

This topic has been closed.The moderator marked the topic as resolved. If you have a similar issue, you can open a new topic.
New topic