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Do you think it makes sense to enter this business? A niche B2B product with a 400k budget

KKaan13 days ago·88 messages·36.6K viewsClosed#decision#b2b#pricing
KKaanMember
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#1

I'm a product manager at a corporate company and I'm thinking about starting my own business. The idea is: a client document collection tool for accounting offices. Currently, this is handled via WhatsApp and email, and everyone is complaining.

What I have: 400,000 TL in savings, and I can survive without a salary for 14 months. I know the sector because my spouse is a certified public accountant, so I see firsthand what goes on in the offices.

My concern is this: the market is small. The number of active offices is limited, and they are all very price-sensitive. I don't think I can charge more than 500 TL per month. That means 300 clients just to break even.

Do you think it makes sense to enter this business, or should I not start at all given how small the market is? What do you say?

BBurak Can M***Veteran
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Most Helpful#2

A small market isn't bad in itself. What's bad is working with low prices in a small market. Your question is actually a pricing question.

Where does the 500 TL ceiling come from? Have you calculated the time the office currently spends on this? How many hours a month does an office chase documents, and what is the cost of those hours? Once you have the number, the pricing discussion changes.

My advice: sit down with five offices before you build the product, and calculate the cost of the current process together. You'll learn the price point and find your first customers. That's the most profitable thing you can do without writing a single line of code.

NNihal T***Veteran
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#3

I'll answer as an accountant, since you're my target audience.

We are price-sensitive, true. But what we're sensitive to isn't a monthly subscription, it's a subscription with unclear benefits. If document collection truly gets automated, 500 TL a month is a very low figure. During tax season, an office spends ten hours a week on this task.

The main thing you need to watch out for is legislation. There are rules you must follow regarding document retention and customer data; if you don't set this up correctly from the start, migrating later becomes expensive.

EErcanMember
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Accountant
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#4

I'm also an accountant, I agree with Nihal Hanım but let me add a warning.

In our sector, the decision-maker is the office owner, but the person using the product is the staff. Staff don't want new systems because they know the current setup. You sell to the owner, but the staff kills the usage.

Solution: invite the staff when doing demos. If you do this with your first five customers, the direction of the product will change.

EemreMember
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Doki · Infrastructure migration · 2026

#5

The fact that you can go 14 months without a salary is a huge advantage, don't underestimate it. I started with six months and said yes to the wrong clients because of that pressure, and the product fell apart.

Also, there are fewer competitors in niche markets, which makes selling easier. Anyway, if I were you, I'd give it a try.

MMerveMember
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#6

A warning from the operations side: the real challenge with tools like this isn't the software, it's changing the other party's habits.

Here's what happened to us: we bought a nice system for the warehouse, but nobody used it for six months because the old method was faster for them. You need to invest in the transition process, not just the system.

SSena Ç***Member
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#7

Noted, thanks. Calculate how many months you can survive without revenue, then halve that number.

MMurat K***Member
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Doki · Brand identity · 2023

#8

i felt relieved reading this answer so its not just me and when we decide without measuring we always end up in the same place.

if you have questions, write them; I'll answer as best I can.

HHüsniye Ç***MemberCommunity member
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#9

the discussion got scattered let me summarize but processes without records never improve because you don't know what to fix.

i'm also curious if anyoone does it differently.

LLevent K***MemberCommunity member
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#10

i have no experience with decision, so Im asking and trying to do this alone is the most expensive way.

OOsman U***Member
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#11

I agree. Hasty decisions become decisions you have to fix six months later.

The biggest time-waster for us was not knowing who had the final say. Proven by experience.

UUğur K***ExpertCommunity member
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#12

My perspective changed after experiencing that... anyway don't hesitate to ask; those who don't ask always pay more.

YYiğit K***New member
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Doki · Server maintenance contract · 2023

#13

I went through the same thing. When you try to change everything at once, nothing settles.

If you don't write this down from the start, it leads to arguments later. If I were you, I'd go this route.

VVeli S***ExpertCommunity member
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#14

Three different views emerged they all complement each other. The harder it is to reverse a decision, the slower you should make it.

Everyone rushing into decision gets stuck at the same point. If you have questions, write them; I'll answer as best I can.

FFerhat T***Member
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#15

I'll try it. If it's your first time, start small; scaling comes later.

Just because everyone does it doesn't mean it's right. Hope this helps.

İİlker G***Member
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#16

Thanks a lot, I'll try it today. If you get three different answers on a topic, the question was asked wrong.

Just leaving this note, it might be useful.

AAslı Ç***Member
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Doki · KVKK compliance consulting · 2026

#17

let me speak from the oter side; Im on the supplier side and solutions that work at a small scale collapse when you grow; I learned this late.

trying to do this alone is the most expensive way but tbh hope this helps.

EEfe K***Expert
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#18

Let me summarize what's been said so far. btw finding a new customer is more expensive than keeping an existing one.

That's all, sorry if I went on too long.

FFiliz P***ExpertCommunity member
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#19

Following.

NNazlı T***Expert
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#20

Exactly like that. Taking notes for two weeks yields better results than a six-month estimate.

Most time waste accumulates in tasks waiting for approval. If I were you, I'd go this route.

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