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How many words should a blog post be — 500 or 2000? Is longer better or is short and simple enough?

IIrmak B***Member
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Doki · Brand identity · 2025

#1

My consultant said: 'Write 2000 words'. But I like writing short. Does Google prefer long posts? anyway isn't short but high-quality content enough?

When I look at competitor sites, they average 1500-2000 words... I mean do we really need to write that long?

EEsraMember
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Most Helpful#2

Blog post length depends on keyword difficulty and intent. General rule: informational query = longer (1500-2500), transactional = medium (800-1500), navigational = short (300-500).

Stats: posts averaging 1500-2000 words rank higher by 1.7%, but that's correlation, not causation. Quality is key. Also, check competitor length: if they're all 2000+, you should write 2000+ too (to compete).

BBeyza B***MemberCommunity member
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#3

i also like writing short, but I wasn't ranking with 800 words. when I started writing 1500+ my rankings went up. if competitors are long it basically mens you need to write long too.

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Doki · Penetration test · 2024

#4

1500 words is standard. If its an info query 2000+. But quality matters; a short high-quality post is better than a long copy-paste one.

NNecati E***MemberCommunity member
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#5

Post Length Guide: - News/update: 300-500 words - Listicle (top 10): 1000-1500 words - How-to / Tutorial: 1500-2500 words - Comparison/Review: 1500-2000 words - News/breaking: 400-800 words Basic rule: if competitors are long, you write long too.

MMurat Ş***Expert
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#6

SEO research (Backlinko): average ranking page is 1900+ words. However, word count varies among top 10 results — some pages rank high with 500 words (due to quality).

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Doki · Interface design · 2023

#7

Right length: 1) Research the keyword. 2) Average the word count of top 10 results. 3) Add +10% to the average. 4) Write to that length. 5) Quality check: no filler sentences, does every paragraph add value? 6) Publish.

EEmre P***Member
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#8

Pros of long posts: 1) Cover more subtopics. 2) More keywords. 3) Easier internal linking. 4) More time-on-page. Cons: takes longer to write, bounce rate might increase (if poorly written). Solution: write long if the title matches the content depth, otherwise short is fine.

VVolkan G***MemberCommunity member
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#9

I went through the same thing two years ago. The real issue isn't the number, but what it's based on.

This is my opinion, I'm not claiming it's absolute truth.

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Doki · Log management setup · 2026

#10

This approach has a cost, which isn't discussed. The real issue isn't the number, but what it's based on.

If I were you, I'd go this route.

ÜÜlkü O***MemberCommunity member
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#11

thanks a lot, I'll try it today.

FFiliz B***VeteranCommunity member
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#12

The opposite happened to me, that's why I'm writing. When making a decision, first look at what data you have on hand.

Just leaving this note, it might be useful.

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#13

Same here. Any comment made without a control group is just a guess.

Discussing numbers without verifying the measurement setup is a waste of time.

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#14

Same here. If you get three different answers on a topic, the question was asked wrong.

Just because everyone does it doesn't mean it's right. Of course, it varies if your situation is different.

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Doki · Vulnerability scanning · 2024

#15

I feel the same way. If it's your first time, start small; scaling comes later.

That's all, sorry if I went on too long.

FFurkan B***ExpertCommunity member
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#16

Exactly like that. Don't hesitate to ask; those who don't ask always pay more.

A page with low traffic might be reaching the right people. Look at where sales come from. Hope this helps.

HHakan Y***MemberCommunity member
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#17

im writing this so you dont make the same mistake. when we decide without measuring we always end up in the same place.

im also curious if anyone does it differently.

PPolat A***MemberCommunity member
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#18

The opposite happened to me, that's why I'm writing. People defend habits, not processes. Resistance comes from there.

Proven by experience.

ZZafer K***MemberCommunity member
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#19

Its rare to find an explanation this clear. like most time waste accumulates in tasks waiting for approval.

If you have questions, write them; Ill answer as best I can.

AAleyna E***Member
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#20

let me clarify the technical side. taking notes for two weeks yields better results than a six-month estimate.

i'm also curious if ayone does it differently.

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