i'm a barber in istanbul. when the pandemic started the gov said 'close', so i closed. doors shut for 3 months, i'm still paying expenses (rent 2500, bills). after 3 months they said 'open' so i opened.
but customers didn't come back. they probably forgot me. i think 30 out of my 50 customers left. i lost money during those 3 months, then suffered even more damage from customer loss.
some barbers did 'home barbering' and registered customers they met. i missed that opportunity. pandemic is over but customer culture has changed. right now i'm doing 'discounts' to attract customers but i'm not making a profit.