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We got penalized by Google for buying backlinks — site traffic dropped, what should we do during recovery?

VVolkan Ö***Expert
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#1

6 months ago we hired an agency, they said 'buy backlinks, your site will jump in rankings'. We bought 300 links. It went well at first, my traffic doubled. But in recent weeks we got an 'Unnatural links' warning from Google. Now my traffic crashed.

In Google Search Console: 'Your site may be affected by unnatural links pointing to it'. Is this a penalty? I can't remove them. Is it even possible to remove the links? Am I supposed to contact 300 sites and say 'delete my link'?

How do we get out of this situation? How many months does recovery take?

PPolat G***Member
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Most Helpful#2

Google's 'unnatural links' warning could be a manual penalty or an algorithm signal. The solution for each is different.

Quick steps: 1) Consultant tip: usually recovery takes 3-6 months. 2) Update Disavow (Google Search Console > Disavow links) — list the bad backlinks. 3) Keep the legal backlinks. 4) Can't make new content — start acquiring clean backlinks. 5) Send a Reconsideration Request (if it's a manual penalty).

Strengthen your content strategy because once the backlinks are removed, organic content will have to carry the ranking. Collect the old backlinks in a 'disavow.txt' file and send it to Google.

UUğur V***MemberCommunity member
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282
#3

same thing happened to me at the start... the agency bought bad backlinks and Google penalized us... we recovered in 4 months by managing the disavow file and creating new content. but those 4 months were really tough, traffic dropped massively.

NNurMember
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Web Designer
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#4

make a disavow.txt, list the bad link domains send it to google but then wait 2-3 weeks for recovery to start.

KKemal K***Veteran
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Doki · Interface design · 2026

#5

Recovery Process: 1. Export all backlinks (use a paid SEO tool) 2. Flag the bad links (low DA, spammy looking) 3. Create disavow.txt (1 link per line) 4. Search Console > Disavow links > upload 5. Submit a Reconsideration Request (if it's a manual penalty) 6. Wait 2-4 weeks, monitor crawling 7. Start new content + clean backlink strategy

EEsra A***Member
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#6

Google penalty recovery stats: Manual penalty = 30-90 days; Algorithmic penalty = 3-6 months. Chance of starting: 60% after disavow submission. Success rate: 80% (if managed correctly).

ZZerrin T***Member
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#7

Urgent fix: 1) Open a paid SEO tool, download the backlink report. 2) Flag the bad ones with a 'Quality' score (< 20 points). 3) disavow.txt (domain 1, domain 2, ...). 4) Upload to Search Console. 5) Write a Reconsideration Request. 6) Wait + start content strategy + clean outreach.

AAslı K***MemberCommunity member
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#8

I felt relieved reading this answer, so its not just me. Most time waste accumulates in tasks waiting for approval.

That's all, sorry if I went on too long.

AAlper K***MemberCommunity member
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#9

Exactly and not many people know this. People defend habits, not processes. Resistance comes from there.

If you have questions, write them; I'll answer as best I can.

İİlknur S***MemberCommunity member
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58
#10

Thanks for posting. Everyone rushing into i bought backlinks and got penalized gets stuck at the same point.

Correct me if I'm wrong.

SSena B***MemberCommunity member
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353
#11

Saved. Most time waste accumulates in tasks waiting for approval.

The biggest time-waster for us was not knowing who had the final say.

KKübra A***Member
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Doki · Phishing awareness training · 2026

#12

The opposite happened to me, that's why I'm writing. Discussing numbers without verifying the measurement setup is a waste of time.

When you try to change everything at once, nothing settles. Of course, it varies if your situation is different.

SSevilMember
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#13

It's rare to find an explanation this clear. Most time waste accumulates in tasks waiting for approval.

I'm also curious if anyone does it differently.

MMeryem M***Veteran
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#14

It's rare to find an explanation this clear. Speed is a threshold issue; if you're already fast, making it faster changes nothing.

Hope this helps.

MMusaNew member
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#15

I'd appreciate it if you shared the outcome.

OOkan Y***ExpertCommunity member
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335
#16

Just a heads-up. Everything goes well for the first three months; problems arise in the fourth.

BBurak B***Veteran
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252
#17

sorry, but this doesn't apply in every case. i mean when making a decision, first look at what data you have on hand.

if I were you, I'd go this route.

EEsmaNew member
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Doki · SEO consulting · 2025

#18

I disagree with you on this point. like the harder it is to reverse a decision, the slower you should make it.

If I were you, I'd go this route.

TTolga Ö***MemberCommunity member
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112
#19

Thanks for writing this, that's the right way. Most time waste accumulates in tasks waiting for approval.

A page with low traffic might be reaching the right people. Look at where sales come from. If I were you, I'd go this route.

NNeslihan Ç***Expert
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#20

Noted, thanks.

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