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what should the technical seo structure be for a law firm to show up on google, is a map profile enough

EEmrah9 months ago·35 messages·3.6K viewsClosed#law#local-seo#professional
EEmrahMember
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#1

as a criminal law specialist, i set up my own law firm. i have a website but we barely show up in google search results. my map profile is also incomplete.

my clients usually don't find me by searching for lawyers, they come from referrals and acquaintances. it feels very restrictive.

i don't know much about technical seo, if we were to start from scratch, what should i fix or add?

OOsman K***Member
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Most Helpful#2

for law firms, a google business profile with the office address, phone number, and hours is mandatory.

you need these pages for your website: practice areas (like criminal law), about us page, contact, and successful case studies (under confidentiality).

technically, site speed, mobile responsiveness, and an SSL cert are basic requirements. also, mark up your lawyer credentials with schema markup.

EEbru K***Member
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#3

setting up a map profile is super easy bro. we did it on request too and a couple of hearings came in immediately. edit: then google bot approved it and it went live

ZZübeyde Ç***Expert
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Doki · Brand identity · 2024

#4

a friend of mine is a lawyer, someone built a website for him and that site became very successful in 3 months. i think he was writing blog posts like content about 'the duration of criminal proceedings'. it worked once clients found him.

MMerve Ö***Expert
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#5

1. complete your google business profile 2. measure site speed on lighthouse 3. test mobile compatibility 4. write about us and expertise pages 5. add a contact form. that's it.

FFiliz S***Member
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#6

but isn't there an advertising ban in the legal sector? can you acquire clients through google ads?

JJülide A***MemberCommunity member
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#7

another important topic in lawyer seo is identity verification (nap - name, address, phone). your name, address, and phone number must be consistent across all your websites. direct factor

KKadir Ç***Expert
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#8

bro lawyer, don't forget to add photos when opening a google map profile, otherwise it only shows text and the yield wasn't clear.. then :)

BBurcuMember
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#9

thanks a lot, Ill try it today.

IIrmak V***Member
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#10

The discussion got scattered, let me summarize. The real issue isn't the number, but what it's based on.

Internal linking is the cheapest and most neglected task. I'm also curious if anyone does it differently.

RRecep T***New member
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Doki · Backup setup · 2023

#11

Let me share my experience. When you try to change everything at once, nothing settles.

Any comment made without a control group is just a guess. Of course, it varies if your situation is different.

HHasan S***MemberCommunity member
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#12

absolutely then if I were to add anything: Map listings bring more business than blog posts for most local businesses.

proen by experience.

JJale T***VeteranCommunity member
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#13

Let me share my experience. Ranking is the result, search intent is the input. Look at intent first.

DDamla K***Veteran
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#14

Generally correct, but one part is missing. If it's your first time, start small; scaling comes later.

When making decisions, write down the worst-case scenario too, not just the best. That's all, sorry if I went on too long.

İİbrahim Y***MemberCommunity member
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#15

Quick summary for newcomers: When making decisions, write down the worst-case scenario too, not just the best.

Correct me if I'm wrong.

MMelikeExpert
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#16

There's a trap here, let me mention it. Start with a small trial; don't commit to everything at once.

If you post the result here, it will help others too.

ŞŞerife Y***Member
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#17

I felt relieved reading this answer so it's not just me. The harder it is to reverse a decision, the slower you should make it.

AAycan Ö***MemberCommunity member
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#18

My perspective changed after experiencing that. Discussing numbers without verifying the measurement setup is a waste of time.

If you post the result here, it will help others too.

BBeyza K***MemberCommunity member
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#19

i'm a small business let me explain from my side and the biggest time-waster for us was not knowing who had the final say.

MMeryem U***Member
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#20

This approach has a cost, which isn't discussed. btw internal linking is the cheapest and most neglected task.

If you post the result here it will help others too.

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