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I'm a small business, agency or freelance? The price difference is huge

NNeşeNew member
Job title
Hair salon
Joined
Oct 2024
Message
21
#1

Hi everyone, I have two hair salons, I want a booking system and a simple website. The quotes I got from agencies seemed really high, honestly, while the quotes from freelancers were almost a third of that.

The difference made me suspicious, why is there such a gap, is the cheap option bad, or are agencies overcharging? I really don't understand.

I'd really appreciate it if anyone who knows about this could help.

BBatuhanMember
Job title
Freelance developer
Joined
Feb 2024
Message
128
Most Helpful#2

I'm a freelancer and I'm gonna speak against my own interests, that's the norm on this forum.

The difference comes from three places. First, in an agency, three people do the work I do: designer, developer, project manager. I do all three, but I'm not as good as the specialists in an agency at any of them.

Second, if the agency gets sick, work doesn't stop; if I get sick, it does. Think of part of the extra you pay as an insurance premium.

Third, the agency has an office, accounting, sales. All of that is on your invoice.

Honest answer for your job: a booking system and a simple site is something one person can comfortably handle. Freelance makes sense. But ask this: "what happens if I can't reach you in a year?" If there's no answer, don't look at that price.

BBeyzaMember
Job title
Small agency
Joined
May 2024
Message
104
#3

I run a small agency, I'd like to add one more item to Batuhan's list: who will maintain it?

The real cost of a cheap quote isn't in the first invoice, it shows up in the second year. The site is built, the person disappears, nobody can touch it, you get it redone from scratch. When you've had it redone twice, the cheap quote becomes the expensive one.

But let me also say this: it doesn't have to be an agency. A single person who can maintain it, is reachable, and works properly does the same job. What you should look for isn't agency vs freelance, but whether it's sustainable.

HHasanMember
Job title
WordPress developer
Joined
Nov 2023
Message
152
#4

Neşe, here's what happened with us, I've worked a lot with hair and beauty salons, here's a practical suggestion for you:

Don't have a booking system built from scratch. There are ready-made solutions for this that work for a small monthly fee. The cost of building from scratch equals five or six years of that subscription, and you'd also be responsible for its maintenance.

Allocate your budget to the site and visibility. Connect bookings to a ready-made system, just add a "book now" button to the site. I do this for most of my clients, and they're happy with it.

NNeşeNew member
Job title
Hair salon
Joined
Oct 2024
Message
21
#5

Thanks a lot really, that never crossed my mind, I looked into ready-made systems and even tried one out.

Now I'll just get quotes for the site, the budget makes way more sense too, glad I posted here.

OOzanMember
Job title
Freelance designer
Joined
Apr 2024
Message
106
#6

Good outcome, but let me leave a warning, because a lot of people fall for this trap.

You switched to a ready-made system, good. Your customer list is sitting there now. If you want to leave, can you export that list? Check today. If you can't, the system that looks cheap ends up being the most expensive.

DDamla C***Member
Job title
Customer Relations Manager
Sector
Printing
Organization type
300-person organization
Joined
Nov 2022
Message
229
#7

Let me clarify the technical side. The real issue isn't the number, but what it's based on.

If you post the result here, it will help others too.

SSinan B***MemberCommunity member
Joined
Apr 2024
Message
140
#8

i agree.

İİbrahim T***ExpertCommunity member
Joined
Mar 2025
Message
22
#9

There's a common mistake people make when doing this. The answer varies greatly by industry; there is no one-size-fits-all rule.

CCihanMember
Job title
Credit Consultant
Joined
Jun 2024
Message
92
#10

The answer above hits the nail on the head. Code without setup documentation isn't yours, even if you have it.

Trying to do this alone is the most expensive way. If I were you, I'd go this route.

EElif Z***Expert
Job title
Production planning
Sector
Glass
Organization type
medium-sized business
Joined
Feb 2023
Message
164
#11

Correct. Weekly written progress reports are much more useful than asking for dates.

This is my opinion, I'm not claiming it's absolute truth.

RReyhan K***Veteran
Job title
Data Analyst
Sector
Glass
Organization type
40-person manufacturing company
Joined
Apr 2024
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13

Doki · Phishing awareness training · 2023

#12

exactly, and not many people know this... i mean the harder it is to reverse a decision the slower you should make it.

of course it varies if your situaiton is different.

ÖÖzge A***Member
Job title
Studio Founder
Sector
Consulting
Organization type
regional distributor
Joined
Aug 2024
Message
1
#13

Looking at it as a process, the picture changes. Code without setup documentation isn't yours even if you have it.

When making a decision, first look at what data you have on hand. Good luck with that.

BBeyza K***Member
Job title
Field sales representative
Sector
Advertising and promotion
Organization type
two-branch business
Joined
Feb 2024
Message
6

Doki · Log management setup · 2026

#14

I agree, and I'd like to emphasize that. Everyone rushing into budget gets stuck at the same point.

Mistakes made on the budget side are usually reversible but expensive. Correct me if I'm wrong.

AAyşe B***Member
Job title
Operations manager
Sector
Real estate
Organization type
two-branch business
Joined
Mar 2023
Message
20
#15

Same here.

FFurkan K***MemberCommunity member
Joined
Nov 2023
Message
141
#16

I was thinking the same thing. Code without setup documentation isn't yours, even if you have it.

Proven by experience.

BBarış C***New member
Job title
Supply chain manager
Sector
Tourism
Organization type
two-branch business
Joined
Jul 2026
Message
249
#17

I went through the same thing. When you try to change everything at once, nothing settles.

Of course, it varies if your situation is different.

FFatma Y***ExpertCommunity member
Joined
Jan 2024
Message
287
#18

i disagree with you on this point. honestly taking notes for two weeks yields better results than a six-month estimate.

people defend habits, not processes. resitance comes from there and if you post the result here it will help others too.

LLale Ç***New member
Job title
System support specialist
Sector
Tourism
Organization type
chain store
Joined
Jun 2026
Message
161
#19

Thanks a lot, I'll try it today.

EErcanMember
Job title
Accountant
Joined
Sep 2024
Message
92
#20

You're right, I've been down that road too. Access credentials should be opened in the company's name, not personal accounts.

I'm also curious if anyone does it differently.

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