Bot Trafik Filtreleme: Web trafiğinin %25-40'ı bot ve malicious scrapers. Filtreler: 1) User-Agent filtering (legitimate: Chrome, Firefox, Safari; suspicious: unknown string), 2) Behavioral analysis (bot: single action page-exit, real: multiple pages + scroll), 3) Rate limiting (bot: >100 req/sec, real: 1-2 req/sec), 4) IP reputation (known bot nets: Googlebot, Bingbot whitelist, others block), 5) Challenge-response (CAPTCHA), 6) Fingerprinting (JavaScript execution — bot'lar disable ede bilir). Analytics filtering: Google Analytics (Admin → Data Streams → Bot filtering: enable built-in bot list), 3rd party tools (ücretli bir SEO aracı, ücretli bir SEO aracı bot traffic detection). Teknik: JavaScript tracking (bots often skip), cookie tracking (bot'lar genellikle cookie accept etmez), honeypot links (links hidden from real users, bot'lar tıklar). Ad fraud prevention: ad networks (Google Ads, Facebook Ads) have built-in protection (fraud score detection), viewability standards (MRC: Media Rating Council). İzlenecek metrikler: Bounce rate (bot yüksek), Avg session duration (bot düşük), Pages per session (bot düşük), Unique device fingerprints (bot'lar repeat ID yok). Harita: analytics bot filter toggle, UTM parameters (mark suspicious traffic), IP block lists (robots.txt + WAF rules).