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Looking for a web agency — what do they actually do, and what don't they?

FFiliz S***Member
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#1

We run a wholesale food and restaurant supplies distribution business in Cologne. We want to completely overhaul our B2B portal and corporate website. A web agency we met with two weeks ago sent us a proposal for 16,500 Euro. The document lists high-level buzzwords in all caps, like strategy, UI design, modern software development, and basic SEO setup.

The problem is, we can't really tell what's included and what's left out under these headings. For example, it's totally unclear who is going to upload our 200-page product catalog into the system, who will write the German copy, or who handles server maintenance. Whenever we speak with the agency, they act like they'll take care of everything, but the written quote is extremely generic.

This is the first time we're taking on such an extensive project with a web agency. What does a web agency actually do, and what will they definitely not touch? What should we look out for in the proposal before signing to avoid surprise invoices down the road?

UUfuk S***Member
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Doki · Incident response support · 2025

Most Helpful#2

Short answer: A web agency is a technical service provider that plans your digital presence, designs the visual UI of your website, and turns it into functional software. However, agencies generally only build the technical and design framework; operational tasks like uploading product content, copywriting, photography, legal notices, and ongoing server security are not included unless explicitly stated in the contract.

To avoid unexpected costs when reviewing a proposal, make sure to clarify these points: 1) Content and data entry: Uploading your 200-page catalog requires hundreds of hours of labor. The proposal must explicitly state how many products or pages the agency will enter, otherwise you'll be handed an empty template. 2) Legal compliance: In Germany, agencies do not write texts like the Impressum, privacy policy, or cookie consent banners to avoid legal liability; they will ask for these from your legal counsel. 3) Maintenance and updates: Are security patches and backups after launch included, or will you need a separate monthly maintenance contract?

Ask your agency for a detailed technical specification before signing. The number of revision rounds per phase, whether the designs are fully custom or built on an off-the-shelf theme, and who owns the website's source code should all be put down in writing.

AAleyna E***MemberCommunity member
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#3

Make sure to add these 3 items before signing the proposal: 1) Clearly state who is responsible for providing copy and visual assets. 2) Define at least two rounds of revisions during the design phase with clear deadlines. 3) A commitment that all admin passwords and source codes will be handed over in full once the project is finished.

İİlker K***Member
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#4

"We'll handle everything" is the most dangerous line in the industry. Ask the agency this directly in writing: The day we pay the 16,500 Euro, will our site be ready to launch with all our products, pricing and German copy, or will we have to enter the data ourselves? Once you see their answer the scope will become clear.

SSelim T***Member
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#5

We started a similar B2B project last year for 14,000 Euro. Since content entry wasn't clearly defined in the contract, they just delivered an empty template. Our own team spent three months uploading products, which ended up costing us around 6,000 Euro in lost labor.

MMustafa Ç***Member
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#6

Does the quote include integration with your ERP or accounting system? In B2B portals, the biggest expense is usually syncing your existing inventory system with the website. If that's excluded, the budget can easily double.

TTolga M***Member
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#7

hosting and monthly backups are usually not included, then they hit you with a 200 euro monthly maintenance bill, def discuss that upfront imo.

OOya K***ExpertCommunity member
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#8

we went through the exact same thing we assumed the agency would write the copy, turns out they were just drawwing empty boxes where the text goes. we ended up staying up for nights writing all our product descriptions ourselves. getting that cleared up early on is huge.

GGamze Ç***ExpertCommunity member
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#9

To sum it up, a web agency is the architect and structural engineer of your house, but you have to furnish it yourself. If content, legal texts, and integrations aren't broken down as individual line items in the proposal, you can count on paying out of pocket later.

BBerkMember
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Doki · Incident response support · 2026

#10

Let me summarize what's been said so far. Don't hesitate to ask; those who don't ask always pay more.

KKadir K***MemberCommunity member
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#11

Do you think this works at any scale? Every "we'll look at it later" in a meeting means unbilled work.

EEmrahMember
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#12

There's also a measurement aspect to this. Any unwritten clause becomes a point of disagreement later, as both sides remember it differently.

This is my opinion, I'm not claiming it's absolute truth.

FFatma G***Member
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#13

this trhead is archived.

HHalil A***MemberCommunity member
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#14

The answer above hits the nail on the head. Any unwritten clause becomes a point of disagreement later, as both sides remember it differently.

MMeryem A***Member
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#15

How did you solve this? Mistakes made on the what is a web agency side are usually reversible but expensive.

If I were you, I'd go this route.

HHavva O***Expert
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#16

Exactly like that. The system lives on after delivery; maintenance is a separate line item.

The harder it is to reverse a decision, the slower you should make it. If you post the result here, it will help others too.

İİlknur Y***VeteranCommunity member
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#17

I'm in the same situation, that's why I'm asking. Taking notes for two weeks yields better results than a six-month estimate.

Hope this helps.

HHasan A***MemberCommunity member
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#18

the discussion got scattered, let me summarize. tbh most time waste accumulates in tasks waiting for approval.

hope this helps.

SSerkan A***MemberCommunity member
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#19

I've been down this road, let me tell you. The answer varies greatly by industry; there is no one-size-fits-all rule.

Every "we'll look at it later" in a meeting means unbilled work.

OOğuzMember
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#20

Do you think this works at any scale? When we decide without measuring we always end up in the same place.

If you have questions, write them; I'll answer as best I can.

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