They keep showing us landing page examples but they all look identical to me — what should I look for when picking a design?

Quick sanity test you can run right now: open the page on your phone, scroll for three seconds, and close it. If all you remember is a generic stock photo of an office, kill the design immediately. If you walk away remembering "same-day corporate cleaning quotes in Madrid," you're on the right track.

We split-tested two concepts for a similar campaign last year. One had all the bells and whistles, the other was just a punchy headline and a 4-field lead form. The stripped-down version converted clicks from our ad spend at a 22% higher completion rate. Focus on cutting down form fields, not pretty graphics.

Did the agency build these drafts around where your traffic is actually coming from? Someone clicking a Google search ad wants an instant solution; someone coming from social media needs far more convincing. Have you asked which ad channel each of these mockups was designed for?

When agencies pitch "three different concepts," it's usually just the exact same template with the palette tweaked. Don't fall for the psychology talk. What really counts is having conversion tracking wired up right on the back end and a page load under two seconds; layout details are secondary.

we spent hours staring blankly at the dsigns our agency sent for our first page too but ended up grabbing our newest hire showed it to them for a second, and asked what we were selling... blank stare. we gutted the fluff blew up the size of the "Request a Quote" button, and that fixed it... don't overthink it tbh.

agencies usually just chase flashy stuff they can show off in their portfolio. youre selling corporate office cleaning the client just needs trust and guaranteed invoicing. just make sure your logo insurance certificate and a one-click call button are clearly visible and youre good, visual effects are a waste of money.

In the commercial cleaning industry, the decision maker is typically the office manager or the procurement officer. This demographic focuses directly on cost, official insurance coverage, and operating hours. When selecting templates, it will be advantageous to prioritize the at-a-glance readability of this specific information.

You're right, I've been down that road too. btw everyone rushing into landing page examples gets stuck at the same point.

Just leaving this note, it might be useful.

saved.

Let me speak from the other side; I'm on the supplier side. The biggest time-waster for us was not knowing who had the final say.

If you post the result here, it will help others too.

This thread is archived.

Quick summary for newcomers: Any unwritten clause becomes a point of disagreement later, as both sides remember it differently.

Proven by experience.

Let's separate the concepts they're getting mixed up. When making a decision, first look at what data you have on hand.

Just leaving this note, it might be useful.

There is something to watch out for. Hasty decisions become decisions you have to fix six months later.

That's all sorry if I went on too long.

Thanks for writing this that's the right way. If you don't write this down from the start it leads to arguments later.

Start with a small trial; don't commit to everything at once. Just leaving this note, it might be useful.

Following.

I have a question... If you get three different answers on a topic, the question was asked wrong.

I agree with this. Payment schedules should be tied to project phases, not calendar dates.

Everyone rushing into landing page examples gets stuck at the same point. Hope this helps.