forumNew topic

UX design listed as a separate line item on the quote — what is this, is it really necessary?

MMurat Ç***Expert
Job title
Project manager
Sector
Accounting & advisory
Organization type
medium-sized business
Joined
Oct 2022
Message
246
#1

We are a mid-sized B2B industrial packaging manufacturer. We're collecting proposals from agencies to revamp our corporate website and online product catalog, which haven't been touched in about 6 years. One of the agencies quoted a total of 150.000 TL, but included a separate 45.000 TL line item titled "UX Design & Information Architecture Strategy."

The other two agencies priced everything under a single bundle labeled "Web Design and Front-End Development." When I asked the agency with the separate item, they explained that this work ensures site usability maps out the menu structure and optimizes the RFQ flow. But doesn't "design" naturally cover all of that anyway? Honestly, it feels like they're just splitting the same work into two pieces of jargon to inflate the budget.

What actually is UX design and where exactly does it depart from standard visual UI design? If we cut this line item what do we actually lose on the site, or is it just an excuse to run up the invoice?

EElif T***Member
Job title
Social media manager
Sector
Real estate
Organization type
sole proprietorship
Joined
Apr 2025
Message
92
Most Helpful#2

Short answer: UX design isn't about colors or aesthetics; it's the operational logic that lets a buyer find the packaging product they need in the fewest clicks, compare technical specs easily, and fill out an RFQ without getting stuck. Listing it as a separate line item is standard industry practice, but you need to verify they're actually doing the legwork based on tangible deliverables.

Standard web design is usually UI-focused (user interface); it zeroes in on button colors, typography hero images and brand alignment. UX (user experience) is the architectural blueprint created before any visual styling. Think of it like a building's floor plan versus its paint and tiles. If you start tiling and painting without a floor plan, you end up with doors that can't open.

UX is vital for a site like yours with technical filters dozens of packaging variants, and direct corporate RFQ forms. If the information architecture is botched a procurement manager won't find the box size or film thickness they need and will bounce to a competitor within two minutes. Done right, this work directly drives up quote requests.

To see if they're padding the bill look at the deliverables. If that 45.000 TL gets you: 1) Competitor and product taxonomy analysis, 2) Clickable low-fidelity wireframes 3) Logical task-flow diagrams for form completion, then the fee is justified. If they plan to jump straight into polished color mockups without these deliverables, they're just splitting a single job to double-charge you.

AAslıMember
Job title
Product photographer
Organization type
early-stage startup
Joined
Jul 2024
Message
76
#3

Ask the agency directly: "Will you provide a clickable wireframe prototype for us to approve before moving on to visual design?" If they start hemming and hawing, have that 45,000 TL line item removed from the quote immediately.

Correction: I misremembered the figure, it was a bit lower.

NNazlı E***Member
Job title
Software team lead
Sector
Sports and fitness
Organization type
120-person company
Joined
May 2024
Message
19
#4

We went through a similar process on our wholesale website last year. We paid an extra 30,000 TL for the UX line item; they cut the 8 mandatory fields in the quote form down to 4 steps and simplified the filters. Our monthly B2B quote requests went from around 40 to over 70 in the first two months.

EErcan A***Member
Job title
QA Tester
Sector
Catering
Organization type
medium-sized business
Joined
Dec 2023
Message
5
#5

A lot of agencies out there just customize off-the-shelf templates and throw that buzzword in to pad the invoice. Are they really going to run user tests or interview a purchasing manager from the packaging industry? Highly doubt it. Most of them just sketch a couple of diagrams and call it a day.

AAycan C***Member
Job title
Software developer
Sector
Glass
Organization type
120-person company
Joined
Nov 2025
Message
122
#6

you have every right to be skeptical because its an area ripe for abuse... think of it this way: UI is the storefront window, and UX is the aisle layout. even if the window looks amazing, if you walk out because you cant find the packaging you need on the shelves, that store wont make a dime but tbh thats really all it comes down to.

MMert D***MemberCommunity member
Joined
Feb 2023
Message
40
#7

the other two agencies quoting a single lump sum will probably just code a ready-made template straight away. tbh the one breaking out ux is at least claiming they'll think through the site's logic but make sure the exact deliverables are written into the contract.

EEmre D***Member
Job title
Marketing manager
Sector
Real estate
Organization type
workshop
Joined
Jan 2025
Message
340
#8

To see if they actually earn that money, ask for three specific deliverables: 1) A user journey map, 2) A category and filter hierarchy schema, 3) Monochromatic prototype testing. If they won't commit to these in writing, you're just paying for a fancy label.

ZZafer B***Member
Job title
Customer service representative
Sector
Insurance
Organization type
chain store
Joined
Nov 2023
Message
34
#9

I've been managing digital projects for years; a site with poor visuals but a seamless flow will always make sales. On the flip side, a site that looks stunning but drives people crazy when searching for a product is doomed. Cut down on the visual fluff if you must, but never compromise on information architecture.

GGökhan G***MemberCommunity member
Joined
Mar 2023
Message
4
#10

This thread is archived.

NNecati T***ExpertCommunity member
Joined
Oct 2024
Message
50
#11

The discussion got scattered let me summarize. When making decisions, write down the worst-case scenario too not just the best.

I'm also curious if anyone does it differently.

PPerihan T***New memberCommunity member
Joined
Jun 2026
Message
203
#12

I think differently. If it's your first time, start small; scaling comes later.

Proven by experience.

SSerkan K***Member
Job title
Marketing director
Sector
Law
Organization type
family business
Joined
Apr 2023
Message
73

Doki · Incident response support · 2024

#13

Yes, that's exactly how it is with what is ux design. Processes without records never improve, because you don't know what to fix.

Good luck with that.

OOya Y***Member
Job title
Content Editor
Sector
Glass
Organization type
chain store
Joined
Jun 2023
Message
129

Doki · Infrastructure migration · 2024

#14

i agree and I'd like to emphasize that then every "we'll look at it later" in a meeting means unbilled work.

good luck with that.

BBarış C***New member
Job title
Supply chain manager
Sector
Tourism
Organization type
two-branch business
Joined
Jul 2026
Message
249
#15

I've been down this road, let me tell you. Any unwritten clause becomes a point of disagreement later, as both sides remember it differently.

Hasty decisions become decisions you have to fix six months later. That's all, sorry if I went on too long.

ÖÖzgür Ç***Expert
Job title
Accounting clerk
Sector
Leather
Organization type
workshop
Joined
Oct 2024
Message
328
#16

The discussion got scattered, let me summarize. Don't hesitate to ask; those who don't ask always pay more.

People defend habits, not processes. Resistance comes from there. Good luck with that.

ÖÖmer B***Veteran
Job title
Field sales representative
Sector
Media and publishing
Organization type
boutique agency
Joined
Feb 2023
Message
123
#17

I was thinking the same thing. Every "we'll look at it later" in a meeting means unbilled work.

Code without setup documentation isn't yours even if you have it.

RRıdvanMember
Job title
Dealer network manager
Organization type
regional distributor
Joined
Mar 2024
Message
92
#18

Correct.

FFurkan K***Expert
Job title
Data entry clerk
Sector
Furniture manufacturing
Organization type
40-person manufacturing company
Joined
Feb 2025
Message
64
#19

I'm curious too. When making a decision, first look at what data you have on hand.

If you have questions, write them; I'll answer as best I can.

YYavuz Ö***Expert
Job title
Graphic Designer
Sector
Cleaning services
Organization type
chain store
Joined
Jul 2023
Message
95
#20

I felt relieved reading this answer, so it's not just me. Hasty decisions become decisions you have to fix six months later.

The biggest time-waster for us was not knowing who had the final say. Good luck with that.

Reply