forumNew topic

Proposal says "template" but I've seen "templet" too: What exactly are we buying in web design?

İİlknur C***MemberCommunity member
Joined
Feb 2025
Message
18
#1

we spoke with three nationwide agencies for our Florida-based wholesale medical supplies e-commerce site. the terminology in the quotes completely threw us off then anyway the first agency quoted $2,400 to deliver a "custom template"; the second quoted $850 for "installing and skinning an off-the-shelf templet"; the third quoted $6,500 promising a "custom UI built from scratch."

i know "template" is the correct technical English term but I often come across "templet" in local correspondence or in write-ups by Turkish devs then is this just a typo, or is there an actual structural tier difference between a template and a "templet" in web dev that we arent awaer of?

more importantly, when a proposal mentions "template" or "şablon," what are we actually paying for? how can we be sure the $2,400 quote isn't just an off-the-shelf theme with tweaked brand colors resold to us?

ZZerrin M***MemberCommunity member
Joined
Feb 2024
Message
1
Most Helpful#2

Short answer: "Templet" is not an industry tier or technical term; it's simply a misspelling of "template" or a phonetically warped version of the Turkish word "şablon." Professional proposals should strictly use "şablon" or "template." When a quote says template, it means you're buying a pre-built design and code skeleton, not something designed and built from scratch just for you.

That $850 tier typically means they buy a $50–$70 pre-made theme from a public marketplace, install it on your server, and swap in your logo and catalog. The agency does zero original design work here; they just plug your content into existing layouts. The moment you ask for custom functionality outside that template's boundaries, costs spiral fast or the site turns into a bloated mess.

A $2,400 "custom template" usually means one of two things: either the agency is adapting their own in-house, flexible starter framework to match your branding, or they're taking an off-the-shelf theme and heavily modifying the code. To clear up the ambiguity, ask them upfront for the Figma deliverables, the name of the underlying theme or framework, and who owns the final codebase.

If your workflow fits standard e-commerce patterns, a properly customized template will do the job nicely. That said, do not pay a single dollar in deposit until the contract explicitly states, line by line, whether you are getting a "bespoke UI design" or a "customized off-the-shelf theme."

MMehmet I***MemberCommunity member
Joined
May 2024
Message
3
#3

I've been in this industry for years; if a team writes "templet" in an official proposal, I walk away immediately. It might look like an innocent typo, but it's a dead giveaway of devs who lack basic technical documentation discipline. On that $850 quote, they're probably just going to import demo content and call it a day. Make sure the contract spells out the framework being used and who holds the third-party licenses.

SSılaMember
Job title
Marketplace specialist
Organization type
8-person team
Joined
Mar 2024
Message
138
#4

We faced a similar dilemma last year. We paid 1,200 dollars to have a pre-made template set up, and then we wanted a minor change in the checkout steps. The agency claimed it wasn't in the theme's core code and billed an extra 150 dollars for every single revision. In the end, the total bill hit 3,100 dollars. Any quote that doesn't clarify in writing what falls outside the template from the get-go ends up costing way more.

MMetin K***Member
Job title
Export manager
Sector
Paper
Organization type
300-person organization
Joined
Nov 2023
Message
19
#5

Technically speaking, a template is a collection of modules with pre-built HTML/CSS and backend structure. With custom design, however, the CSS is written from scratch with zero bloated code. Ask the company offering the 2,400-dollar quote whether they guarantee speed and performance scores. Off-the-shelf templates usually drag your site down with hundreds of lines of unused code.

HHakan B***Expert
Job title
Human Resources Specialist
Sector
Plastic
Organization type
early-stage startup
Joined
Jan 2026
Message
409
#6

Send them these three questions in writing: 1) Will you provide a custom prototype for our approval during the design phase? 2) Will the theme be purchased from a third-party marketplace? 3) Will the copyright to the source code be transferred to us upon project completion? Those three answers will immediately reveal which quote is genuine.

KKübra Ö***VeteranCommunity member
Joined
Apr 2024
Message
317
#7

Did the agency quoting 2,400 dollars specify in the scope of work how many page templates they'll design? Are they designing separate templates for the homepage, category, product detail, and checkout pages, or are they just handing over a single generic layout?

VVildan D***Member
Job title
Quality control inspector
Sector
Electrical-electronics
Organization type
regional distributor
Joined
Apr 2024
Message
160

Doki · Phishing awareness training · 2024

#8

"Custom template" is the agency world's favorite gray area. It makes the client feel special but most of the time they just buy a pre-made theme and slap your brand colors on it. If you want a bespoke design, the proposal should explicitly state that the design phase will be drawn from scratch.

İİbrahim T***New member
Job title
Graphic Designer
Sector
Energy
Organization type
chain store
Joined
Jun 2026
Message
90
#9

folks saying templet are probably freelancers putting together quotes from sketchy word docs. I mean don't risk your money i'd say go with a company whose contract clearly states the deliverables and file types.

AAli D***Member
Job title
Social media manager
Sector
Tourism
Organization type
boutique agency
Joined
Jul 2024
Message
114
#10

Three different views emerged, they all complement each other. Everything goes well for the first three months; problems arise in the fourth.

I'm also curious if anyone does it differently.

İİsmail K***Veteran
Job title
QA Tester
Sector
E-commerce
Organization type
medium-sized business
Joined
Sep 2022
Message
3
#11

The discussion got scattered let me summarize. If acceptance criteria aren't written, when the work is done is open to debate.

Just leaving this note, it might be useful.

KKübra A***Member
Job title
Technical service technician
Sector
Automotive aftermarket
Organization type
120-person company
Joined
Aug 2025
Message
71

Doki · Phishing awareness training · 2026

#12

The opposite happened to me, that's why I'm writing. Code without setup documentation isn't yours, even if you have it.

Of course, it varies if your situation is different.

CCemMember
Job title
Agency · Project Manager
Organization type
chain store
Joined
Jun 2024
Message
103

Doki · Infrastructure migration · 2023

#13

I agree, and I'd like to emphasize that. The real issue isn't the number, but what it's based on.

Taking notes for two weeks yields better results than a six-month estimate. Good luck with that.

BBeyza A***Member
Job title
Field sales representative
Sector
Electrical-electronics
Organization type
sole proprietorship
Joined
Feb 2026
Message
61
#14

Let me write how it's done in practice. Trying to do this alone is the most expensive way.

ÖÖzgür Y***Member
Job title
IT Manager
Sector
Chemistry
Organization type
boutique agency
Joined
Nov 2023
Message
5

Doki · Mobile app · 2025

#15

the opposite happened to me that's why I'm writing. if you don't write this down from the start, it leads to arguments later.

BBeyza B***MemberCommunity member
Joined
Aug 2024
Message
1
#16

My perspective changed after experiencing that. Start with a small trial; don't commit to everything at once.

MMurat B***New member
Job title
Customer service representative
Sector
Seafood
Organization type
cooperative
Joined
Jun 2026
Message
123
#17

I was thinking the same thing. If you don't write this down from the start, it leads to arguments later.

Of course, it varies if your situation is different.

AAdemMember
Job title
Agricultural Consultant
Joined
Jul 2024
Message
82
#18

Don't miss this: When you try to change everything at once, nothing settles.

Hope this helps.

YYasemin I***MemberCommunity member
Joined
Jun 2022
Message
11
#19

Exactly, and not many people know this. Most time waste accumulates in tasks waiting for approval.

If you post the result here, it will help others too.

AAhmet M***MemberCommunity member
Joined
Jan 2024
Message
27
#20

Correct. If code ownership isn't in the contract you have no bargaining power when leaving.

Solutions that work at a small scale collapse when you grow; I learned this late.

Reply