We're making ad creatives with AI, could we run into copyright or trademark issues?

Run a three-step safety check before publishing any image: 1) Run the creative through reverse image search tools to see if there's an identical stock photo out there, 2) Make sure there are no hidden brand logos or legible text remnants on background objects 3) Keep a dated archive of your prompt history and editing layers.

we've been dong most of our social posts with AI for six months now. zero problems so far... but watch out when generating human faces; sometimes they turn out looking way too much like an actual real model then we always retouch the faces a bit to avoid getting hit with personality rights lawsuits.

Because AI models train on vast datasets, they can sometimes distort and bake watermarks from major stock photo sites or copyrighted patterns right into the background. Never push an ad live without inspecting the background at pixel level in an image editor and cleaning up visual artifacts.

If you're worried about competitors ripping your ads off don't rely heavily on AI copyright. Right now no court will grant copyright to an image generated purely from prompts. If a competitor steals it, your only leverage is the registered rights to your own physical product; the rest of the visual is practically fair game.

tbh the biggest danger is the background furniture and the other day a friend generated a living room and an award-winning armchair from a famous brand came out virtually 1:1. if they used it without noticing they couldve been hit with an infringement claim inspect everything really carefully.

Under the Fikir ve Sanat Eserleri Kanunu, for a work to qualify as protected intellectual property, it must reflect the personal imprint of its creator. Even if ownership cannot vest in direct algorithmic output, the bad-faith exploitation of your labor constitutes unfair competition under the provisions of the Türk Ticaret Kanunu.

An industry contact of ours put together a catalog using AI, and a painting on the background wall came out almost identical to a contemporary artist's work. They received a cease-and-desist from the artist's lawyer and had to scrap the entire print and digital run. Never take background details lightly.

Get a paid subscription, don't mention famous designers in your prompts, run the output through Google Images, and if it's clean, composite your product and launch the campaign. Still makes way more sense than dropping 50.000 TL per shoot.

Generally correct but one part is missing. Just because everyone does it doesn't mean it's right.

To get into the details: Changing habits is harder and more expensive than setting up a system.

Good luck with that.

Let me share my experience. When making decisions, write down the worst-case scenario too, not just the best.

Good luck with that.

I'll try it.

I'm curious too.

I'll argue the opposite, don't get mad. If you don't write this down from the start, it leads to arguments later.

Hope this helps.

Absolutely. like if I were to add anything: When you try to change everything at once, nothing settles.

Of course it varies if your situation is different.

I didn't know that. Processes without records never improve, because you don't know what to fix.

When making a decision, first look at what data you have on hand.

If you're going this route, sort this out first. Any unwritten clause becomes a point of disagreement later, as both sides remember it differently.

That's all, sorry if I went on too long.

I agree.