- Job title
- Clinic manager
- Sector
- Machinery manufacturing
- Organization type
- medium-sized business
- Joined
- Dec 2023
- Message
- 353
We sell B2B spare parts and equipment across the Gulf region. We serve the UAE, Saudi Arabia and Kuwait markets through a single website. Our site runs bilingually in English and Arabic. I mean we get roughly 180–220 quote requests and direct order conversions per month.
But the data in our analytics dashboard is a complete mess. For example a visitor coming from Kuwait can complete a transaction in UAE dirhams or a customer in Riyadh enters from an English page and switches to the Arabic subdomain during checkout which breaks the session and logs the conversion as "direct traffic." On top of that, while ad cost per cart shows as 140 SAR in Saudi Arabia our total revenue report makes zero sense because conversion values on the Kuwait side arent converted to a base currency.
We cant properly compare performance across the three countries and were flying blind when it comes to allocating marketing budget to each market. What is the proper architecture to set up conversion tracking on international, multilingual, and multicurrency sites without breaking your data?