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Putting together a website proposal with my freelance partner — who writes what, and how should we split it?

HHande A***MemberCommunity member
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May 2023
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377
#1

I'm a freelance UI designer. Together with a developer buddy, we're putting together a website proposal for an industrial machinery manufacturer, which includes a custom catalog and an ordering module. We estimated a total budget of 130.000 TL and an 8-week delivery timeline. Both of us have our own sole proprietorships.

The client expects a single corporate proposal document and a single point of contact throughout the project. But we're stuck writing the proposal. I'm handling the UI, wireframes, and approval workflows; he's writing up the database, server architecture, and admin panel. How should we blend these scopes in the final document presented to the client? Should we quote one lump sum or price it module by module? And most importantly, how do we protect ourselves internally and handle delay liability in the proposal without making it look like a risk to the client?

YYağmur K***Member
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E-commerce
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Most Helpful#2

Short answer: The proposal should always be presented under a single lead contractor with a unified voice; internal division of labor and financial splits should be handled through a separate subcontractor agreement. The client doesn't care about your internal coordination as freelancers—they just want to see the committed delivery date and the total price.

Split the scope into three phases when drafting the proposal: 1) The design side covers page templates, responsive design, UX stages, and the maximum number of revision rounds included. 2) The dev side covers admin panel features, hosting and security requirements, database structure, and third-party integration boundaries. 3) One of you acts as the copywriter to smooth out the technical jargon and unify the corporate tone.

Never reveal your internal cost breakdown to the client in the pricing section. Only break it down by phases: Phase 1 Discovery and UI Design, Phase 2 Development and Admin Integration, Phase 3 Testing, Data Population, and Go-Live. Spreading the 130.000 TL total across these three phases gives the client clear visibility into what they are paying for at each deliverable.

As for delays and liability, make sure to add this clause to the proposal: 'Delays caused by client approvals or content delivery will be added directly to the project timeline.' Keep internal delay risks out of the client proposal; sign a written agreement between the two of you tying phase deliverables to liquidated damages or milestone payout deductions.

HHavva Ç***Member
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System administrator
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Catering
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sole proprietorship
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Apr 2023
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55
#3

Don't show up looking divided. Pick one of you to be the project manager. Use a single logo or brand name on the proposal cover. If the client asks who to bill, whoever is the main contractor invoices the client and the other bills the main contractor as a subcontractor. Bringing your internal accounting to the client looks amateur.

OOkan U***ExpertCommunity member
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#4

Define your development scope boundaries strictly in the proposal. Instead of saying 'Product catalog will be added', write 'We will input a maximum of 50 products; remaining data must be bulk imported via Excel template.' Otherwise, design is done, dev is done, but the client takes months to supply content and you never get paid.

MMelikeExpert
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E-commerce Manager
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boutique agency
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#5

We teamed up on a similar B2B project last year. The quote was 140.000 TL. We agreed on 60.000 TL for design and 80.000 TL for development. We issued two separate invoices, but the proposal was a single document. The client was fine with two invoices as long as there was only one communication channel, so I handled all client comms.

AAli Ö***Member
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Doki · Mobile app · 2023

#6

Who is going to sign the contract? If you are having the client sign a single contract with two separate sole proprietorships does the client's accounting department approve of that? Some corporate companies flat out refuse to deal with two separate vendors for the same project.

İİlker T***Member
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#7

The revision limit is where two freelancers teaming up on a project crash and burn most often. The designer gets the design approved and steps aside; while the developer is writing the code, the client wants changes to the UI. The developer waits, the designer says "my job is done." If you haven't sorted this out in an agreement between yourselves, don't even send that proposal.

HHüseyin Ş***Member
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a company within a holding
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Doki · Brand identity · 2025

#8

definitely put a limit of 2 revision rounds for the design part. tell them anything beyond that gets billed at an hourly consulting rate. if the client thinks revisions are unlimited they'll make you redesign the whole homepage from scratch even during the dev phase.

TTuğçe T***Member
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Doki · Server maintenance contract · 2025

#9

The proposal submitted to the client should explicitly define force majeure events for which neither party can be held liable, as well as the approval mechanisms. The rights of recourse between the two independent contractors should be governed by an ordinary partnership agreement under the Borçlar Kanunu.

KKadir Ç***Expert
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#10

do you think this works at any scale? btw the biggest time-waster for us was not knowing who had the final say.

hasty decisions become decisions you have to fix six months later.

YYiğit K***Member
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Textile
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#11

I was thinking the same thing. Partnership isn't a decision to make without working together first.

Of course, it varies if your situation is different.

GGürkan Y***MemberCommunity member
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#12

I agree with this. When you try to change everything at once, nothing settles.

When making decisions, write down the worst-case scenario too not just the best. Correct me if I'm wrong.

EErcan Y***MemberCommunity member
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#13

I'll try it.

MMerve B***Member
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#14

If I understood correctly, you're saying: If it's your first time, start small; scaling comes later.

ÖÖzgür D***Member
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#15

I went through the same thing.

OOnur A***ExpertCommunity member
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#16

I agree, and I'd like to emphasize that. People defend habits, not processes. Resistance comes from there.

When making a decision, first look at what data you have on hand. If I were you, I'd go this route.

MMerve T***VeteranCommunity member
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#17

Timely topic.

TTaner N***MemberCommunity member
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#18

We got stuck at the same point for a while. Solutions that work at a small scale collapse when you grow; I learned this late.

AAli Ş***ExpertCommunity member
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#19

following. the answer varies greatly by industry; thhere is no one-size-fits-all rule.

that's all, sorry if I went on too long.

YYiğit N***Member
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Product Manager
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E-commerce
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300-person organization
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#20

To get into the details: The harder it is to reverse a decision, the slower you should make it.

If you post the result here, it will help others too.

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