We are a mid-sized business selling industrial packaging materials across B2B and B2C. We have around 1,200 active corporate buyers a year but we've never conducted regular satisfaction surveys. To fix this, we hired a freelance market researcher to design a comprehensive customer satisfaction survey to roll out next month. We set aside an 18,000 TL budget for this project.
Once we started talking, a few uncertainties came up. The specialist talks about a standard question bank, but we're worried about losing our industry's specific dynamics and our company's warm, approachable tone. Also we haven't drawn clear boundaries yet regarding launching the survey as a digital form, who will upload the customer phone and email lists to the platform, and who owns the collected responses.
When running a survey project with an external specialist, who should be responsible for the question set, how should we ensure data security, and how should we tie acceptance criteria into the contract upon delivery?