Facebook ads aren't working: Spent €800 but only got 3 orders, where did we go wrong?

Install a free session recording tool on your site right away and watch how visitors move their mouse. How far down do they scroll, are they bouncing after reading the shipping policy, or is the add-to-cart button hidden on mobile? The answer is right there in those recordings.

edit: I wrote something wrong above, sorry about that.

I sell similar items at a similar price point. Out of 1,700 visits, you should have gotten at least 50-60 add-to-carts and 15-20 purchases. When we replaced studio shots with 10-second raw phone videos of our craftsman stitching the leather, our conversion rate shot up from 0.4% to 2.1%.

Have you verified your Conversions API and pixel setup? With iOS cookie opt-outs, ad managers often underreport data. Also check your site's mobile speed; if it takes longer than 3 seconds to load on mobile, users bounce before even reaching the cart.

Do you force account creation at checkout? If you don't allow guest checkout, most buyers in Italy will drop off right there. Also, how clearly is your return policy stated on the page?

A €0.47 CPC sounds good, but your audience is likely just misclickers who aren't actually interested. Stacking tons of interests doesn't bring quality traffic anymore. Single-interest campaigns or broad targeting where the creative does the heavy lifting perform way better now.

when we first started we spent €600 and got zero sales. turns out we promised free shipping, but entering a postal code at checkout added €7 for delivery. small technical glitches can ruin your entire ad spend—try placing an order from your phone yourself.

In the handmade leather space, trust is everything. People will think twice before dropping €70 on a wallet from a brand-new store with zero Trustpilot or Google reviews. You definitely need real customer testimonials and behind-the-scenes glimpses of your workshop on the site.

I didn't know that.

This thread is archived.

The cheap-looking path usually ends up costing more later. Don't trust anyone who gives guarantees; there are no guarantees in this business.

I completely agree. Updating an existing page yields faster results than creating a new one.

If you have questions write them; I'll answer as best I can.

Thanks for posting.

I went through the same thing two years ago. A competitor's ranking might come from years of accumulation, not just their content.

If you post the result here, it will help others too.

Three different views emerged they all complement each other. Solutions that work at a small scale collapse when you grow; I learned this late.

Speed is a threshold issue; if you're already fast, making it faster changes nothing. tbh hope this helps.

We need to take it step by step. The answer varies greatly by industry; there is no one-size-fits-all rule.

Good luck with that.

If I understood correctly you're saying: If rankings stay the same but clicks drop, the issue isn't your page, but the search result appearance.

This is my opinion, I'm not claiming it's absolute truth.

exactly like that and any unwritten clause becomes a point of disagreement later, as both sies remember it differently.

Exactly like that. People defend habits, not processes. Resistance comes from there.

If you get three different answers on a topic, the question was asked wrong.