We've been running an e-commerce site selling handmade solid wood furniture for three years. Our monthly organic traffic hovers around 10,000 visitors, and nearly half of our sales come through these searches. Last week, a digital agency put together a free Google SEO audit for our site and sent it over.
When I opened the report, I saw over 40 errors highlighted with bright red warning flags. Missing H1 tags, missing meta descriptions on some category pages, 301 redirect chains, and server response times were listed right at the top. They're claiming that if we don't sign a 25,000 TL monthly retainer immediately, we'll get wiped from search results. Are the items in this audit genuinely urgent enough to tank my site's rankings, or is this just a sales tactic using automated tool dumps?