Who writes the content for a new website — do we have to write it ourselves?

The vast majority of delayed website projects die because of a content bottleneck. Design wraps up in 3 weeks, client can't send text for 6 months, agency blames the client. Don't sign that 60,000 TL contract without locking this down in writing.

3 questions you should directly ask the agency: 1) Is copywriting with a target word count per page included in the quote? 2) Who will handle reviewing the medical terminology for compliance with health regulations? 3) Will the agency produce the photos and infographics?

At a similar medical center, we hired a freelance medical copywriter for 12 treatment pages. We paid 800 TL per page, ran about 10,000 TL in total, and got it professionally done in 3 weeks. Turned out way better than having an agency try to wing it.

As practicing doctors don't even try writing it yourselves; with clinic hours, that project will never end. Ask the agency for an add-on quote for copywriting, and if they can't do it, budget that money for an external healthcare writer.

Designing without content is like building a house without blueprints. If templates are slapped together without knowing heading lengths, bullet points, or image placements, the layout breaks or overflows once real copy goes in.

if copywriting isn't in the proposal they definitely expect you to do it. anyway then they'll ask for the rest of the payment saying 'waiting on content' and put the project on hold speaking from experience.

How is the existing treatment content on your current site? Does it need to be scrapped completely, or can it be updated, expanded, and moved to the new design?

Shoot them an email right away asking: 'Does your proposal include copywriting and asset sourcing?' If not, ask for the scope and price difference in writing.

I think it's hard to be that definitive about who creates website content. Most time waste accumulates in tasks waiting for approval.

If you have questions, write them; I'll answer as best I can.

Timely topic.

My perspective changed after experiencing that. Processes without records never improve, because you don't know what to fix.

Payment schedules should be tied to project phases, not calendar dates. Proven by experience.

We need to take it step by step. honestly if code ownership isn't in the contract, you have no bargaining power when leaving.

Of course, it varies if your situation is different.

I've been dealing with this for a long time. Processes without records never improve, because you don't know what to fix.

Good luck with that.

I have a question, don't want to go off-topic though. Solutions that work at a small scale collapse when you grow; I learned this late.

do you think this works at any scale? payment schedules should be tied to project phases, not calendar dates.

Following. Every "we'll look at it later" in a meeting means unbilled work.

Correct me if I'm wrong.

Noted thanks. The cheapest quote is usually the least thought-out one.

Good luck with that.

Thanks for writing this, that's the right way. Just because everyone does it doesn't mean it's right.

Any unwritten clause becomes a point of disagreement later, as both sides remember it differently. Hope this helps.