- Job title
- Clinic manager
- Sector
- Glass
- Organization type
- two-branch business
- Joined
- Oct 2022
- Message
- 49
We run a B2B food wholesale business in Cologne. We're a team of 8 with an annual turnover of around 1.2 million €. Our clients are restaurants and grocery stores. Up to now, we've handled orders via phone, WhatsApp, and email, manually entering everything into Excel sheets. The process has become completely error-prone, so we decided to switch to a digital ordering portal and sat down with a local dev agency.
The agency told us that off-the-shelf e-commerce or portal solutions won't cut it for our workflow. They claim they need to build custom software from scratch, quoting 24,000 € upfront, plus 600 € a month for hosting and maintenance, with an estimated 5-month timeline.
What exactly is custom software, and how does it practically differ from ready-made platforms? For a business of our size, when is this a smart investment, and when does it become an unnecessary money trap?