Agency billed ad creative production as a separate line item, what is that exactly?

We work with a similar budget. We pay 40,000 rubles a month for the creative package, and our contract guarantees 6 static banner sets and 2 15-second motion videos each month. If they're delivering less than that, ask them to revise the quote.

Most agencies just pull free food photos from stock sites, slap your logo on top, and invoice you calling it creative production. If they aren't shooting and using real photos of your own kitchen and catering setups, there's zero point in paying that money.

Before you sign off on the payment, clarify these three things with the agency: 1) How many different copy and visual variations will be tested per month? 2) Within how many days will underperforming creatives be swapped out? 3) Will your company hold full copyright and usage rights to all produced assets?

If the quote doesn't include video shooting or editing, 45,000 rubles is too steep just for static visuals. Ask the agency straight up in writing how many vertical videos and how many desktop banners they'll be delivering.

Last year an agency just changed the background color of the same image and billed us for three separate creatives. Campaign performance didn't improve at all. In the end, we built our own photo library hired a freelance designer on an hourly basis, and cut costs in half.

Don't worry about the services being itemized separately, that's actually a good thing. like at least you can see how much is going toward ad optimization and how much toward design. The important thing is that the visuals they deliver fit your brand image.

watch out for legal disclaimers when approving designs in russia if mandatory laebls or notices are missing in food and catering ads they just get rejected.

Is A/B testing included in your contract? In other words, do they run the different variations simultaneously and report on which one brings in cheaper leads?

The discussion got scattered, let me summarize. Ranking is the result, search intent is the input. Look at intent first.

Don't hesitate to ask; those who don't ask always pay more. I'm also curious if anyone does it differently.

I didn't know that. The biggest time-waster for us was not knowing who had the final say.

I went through the same thing. When making a decision, first look at what data you have on hand.

Don't trust anyone who gives guarantees; there are no guarantees in this business. If you have questions, write them; I'll answer as best I can.

I'm curious too.

There is something to watch out for. Any comment made without a control group is just a guess.

If you post the result here, it will help others too.

I'm a small business, let me explain from my side. Processes without records never improve, because you don't know what to fix.

Of course, it varies if your situation is different.

Quick summary for newcomers: The harder it is to reverse a decision, the slower you should make it.

If rankings stay the same but clicks drop, the issue isn't your page, but the search result appearance.

i completely agree... tbh most time waste accumulates in tasks waiting for approval.

hope this helps.

We experienced almost the exact same thing last year. Merge instead of deleting; deleted content doesn't come back.

I'm also curious if anyone does it differently.

my questtions are cleared up thanks.