We spent 800 euros on Instagram ads and only got 3 orders: What am I doing wrong?

Stop hitting that boost button starting today. Open the professional ads dashboard in your browser, set up your pixel, and set the objective to "Conversions - Purchase." Your like counts will drop, but the incoming clicks will actually be from people ready to open their wallets.

Based on your current data, your cost per acquisition is sitting at 266 euros, which is totally unsustainable for a 90 euro product. Once you switch to a conversion-focused campaign, a reasonable CPA for handmade leather goods in Italian e-commerce should sit around the 20-35 euro range.

What's the cart abandonment rate for those 1,200 visitors? In other words how many people added an item to their cart and then dropped off at checkout? In Italy, the second shipping fees go over 6-7 euros, cart abandonment skyrockets. What does your shipping policy look like?

The issue might not just be ad targeting. There are hundreds of workshops in Italy selling handmade leather bags. Does your website look professional and trustworthy? Without customer reviews, a clear physical address, and trust badges, nobody is going to drop 90 euros on a foreign site at first glance.

There are 3 urgent things you need to fix: 1) Don't send ad traffic to the homepage, send it directly to the featured product page, 2) set up a free shipping threshold for Italy at checkout, 3) for the ad creative, go with real-life UGC/videos showing a model actually wearing the bag.

edit: I wrote something wrong above, sorry about that.

The algorithm runs on machine learning. If you tell it "get me clicks," it'll just find random empty profiles that click on anything fast. If you tell it "find me people who add to cart," it scans for profiles that have actually bought from similar sites before and puts your ad in their feed.

When we first started out, we also threw 1,000 euros down the drain just hitting the blue boost button on our phones. Then we sat down learned the ads manager, and fixed our site's mobile speed. Ads aren't magic; if you don't show the right page to the right audience, it will just eat your budget. Stay calm, pause your spend, and fix your foundation first.

Looking at it as a process, the picture changes. Merge instead of deleting; deleted content doesn't come back.

Hope this helps.

To get into the details: Ranking is the result, search intent is the input. Look at intent first.

If I were you, I'd go this route.

Thanks a lot I'll try it today.

i think differently.. but anyway if it's your first time, start small; scaling comes later.

if rankings stay the same but clicks drop, the issue isn't your page but the search result appearance.

There's one point I'm curious about. Just because everyone does it doesn't mean it's right.

If you have questions, write them; I'll answer as best I can.

i went through the same thing.

i partly agree partly disagree. people defend habits not processes then resistance coms from there.

hope this helps.

Three different views emerged, they all complement each other. Trying to do this alone is the most expensive way.

Correct me if I'm wrong.

Same here.

I'm curious too. A page with low traffic might be reaching the right people. Look at where sales come from.

Good luck with that.

I'm writing this so you don't make the same mistake. When making decisions, write down the worst-case scenario too not just the best.

Hasty decisions become decisions you have to fix six months later. Correct me if I'm wrong.