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Should I decide based on UX design samples — how do I separate the good from the bad?

LLale B***MemberCommunity member
Joined
Oct 2025
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282
#1

We're in talks with three different digital agencies to revamp our B2B e-commerce site, where we sell custom-manufactured industrial kitchen equipment. We've set aside a serious software and design budget of around 350.000 TL. The UX design samples the agencies sent us as portfolios are visually stunning; modern color palettes, smooth animations, crisp mobile screens.

But once I dig into the technical side I get confused. I can't tell whether these samples are just eye candy or if there's actual user experience architecture behind them. Our customers are technicians, restaurant managers or corporate procurement leads; most of them want to quickly order a spare part from their phone while on-site, or download a technical spec PDF.

How can we test whether a UX portfolio is just a sleek graphical UI or a truly conversion-driven architecture? What questions should I ask the agency during their presentation to see past the makeup and assess real functionality?

NNuri G***MemberCommunity member
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Jun 2025
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158
Most Helpful#2

Short answer: When evaluating an agency's UX design samples, focus not on visuals, but on the concrete problem that design solved and its measurable business outcome. If a portfolio only contains finished, polished interface mockups, that isn't UX—it's pure graphic design.

To identify a real UX process, ask agencies for case studies rather than screenshots. That analysis must document the following phases: what pain point the user experienced initially, what research method uncovered it, which flows were tested and scrapped at the wireframe stage, and how key metrics (cart abandonment rate, form completion time, time on page) shifted once the final design went live.

Sit down with the agency and ask them point-blank: "What user data or hypothesis guided the visual hierarchy and button placement in this design sample?" If the answer boils down to vague buzzwords like "that's where the industry is heading," "it looks cleaner," or "it naturally draws the user's eye," you're dealing with a skilled UI illustrator, not a UX specialist. In niche spaces like B2B and technical parts sales, a crystal-clear information hierarchy trumps aesthetics every time.

YYiğit Ç***MemberCommunity member
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Mar 2025
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107
#3

Half the work agencies put in their portfolios are concept designs that never even went live. They showcase and sell imaginary projects that the client rejected or that the tech stack couldn't handle in the real world. Tell them straight up: "Don't show me mockups; give me the live URL so I can test the checkout flow on my phone myself."

MMeryem A***Expert
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Store Manager
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Media and publishing
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boutique agency
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Dec 2025
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99

Doki · Brand identity · 2026

#4

Test the agency's sample against these three criteria during the meeting: 1) Search and filtering: with dozens of complex technical specs on the page, can you narrow down the filter in two clicks? 2) Information density: can a technician see the part's diameter and compatible models on a single screen, or do they get exhausted scrolling? 3) Form friction: how many unnecessary fields are they forced to fill out during checkout?

SSenaMember
Job title
Graphic Designer
Organization type
two-branch business
Joined
Jul 2024
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86
#5

we approved an interface last year purely because it looked so slick and i mean the checkout flow was stripped down so much that nobody could figure out where to pick shipping or invoice types. our call center was jammed for a month, so we had to roll back to something closer to the old layout.

RRamazan Ş***MemberCommunity member
Joined
Aug 2024
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40
#6

On our own B2B site, we hid product variant selection behind a dropdown menu just to make it look modern. Our order completion rate tanked significantly in the first month. Once we switched back to old-school, side-by-side radio buttons, the quote form submission rates returned to normal. Sleek design doesn't always translate to sales.

MMustafa Ç***Member
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Clinic manager
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Glass
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two-branch business
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Oct 2022
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49
#7

Did the agencies send you static screenshots or did they present a clickable prototype? Also, have you spoken to at least three actual buyers in your industry to hear where they get stuck most on your current site?

MMert Ö***Member
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Fuel station
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early-stage startup
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Nov 2023
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64
#8

Open up the sample design they sent and hand your phone to one of your senior service techs. Tell them "Try adding a 220V heating element to the cart and placing an order." If they can't finish the task in three minutes, that design is a failure for your business, no matter how gorgeous it looks.

NNergisMember
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Compliance Officer
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Jan 2024
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104
#9

Before signing any service agreement, I strongly advise including information architecture diagrams, user journey maps, and pre-launch usability tests in the agency's scope of work alongside final interface assets, making them formal delivery requirements.

İİbrahim B***Member
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Production planning
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chain store
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Feb 2024
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Doki · Log management setup · 2024

#10

We made a similar mistake two years ago. We fell in love with the micro-animations in an agency's portfolio and rushed into a contract. Once the project was delivered, we realized the system couldn't paginate the thousands of technical data rows pulled from our ERP integration. The designer had built the layout using three lines of dummy data; once the live database was plugged in, the UI completely fell apart.

GGökhan D***ExpertCommunity member
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Jan 2023
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316
#11

My questions are cleared up, thanks. Payment schedules should be tied to project phases, not calendar dates.

If I were you, I'd go this route.

SSelin Ö***MemberCommunity member
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336
#12

I agree.

SSinan Y***VeteranCommunity member
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Jan 2024
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#13

I was thinking the same thing. The system lives on after delivery; maintenance is a separate line item.

If you have questions, write them; I'll answer as best I can.

HHakkıMember
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Manufacturer
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Nov 2023
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74
#14

I'm writing this so you don't make the same mistake. Any unwritten clause becomes a point of disagreement later, as both sides remember it differently.

Proven by experience.

DDeniz D***Member
Job title
Agency Founder
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Security services
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40-person manufacturing company
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Mar 2023
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122
#15

Three different views emerged, they all complement each other. If scope grows, either time or budget must grow. There is no third option.

Everything goes well for the first three months; problems arise in the fourth. Of course, it varies if your situation is different.

AAli A***ExpertCommunity member
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287
#16

Let me share my experience. People defend habits, not processes. Resistance comes from there.

Hope this helps.

RRecep S***MemberCommunity member
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May 2025
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342
#17

There's a trap here, let me mention it. Don't hesitate to ask; those who don't ask always pay more.

Good luck with that.

OOrhan A***Member
Job title
QA Tester
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Software
Organization type
40-person manufacturing company
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Jan 2024
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2
#18

I'll try it. Everyone rushing into ux design samples gets stuck at the same point.

Most time waste accumulates in tasks waiting for approval.

KKaan D***Member
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Secretary
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Education
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workshop
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Jul 2024
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2
#19

I'm curious too. The cheapest quote is usually the least thought-out one.

If you don't write this down from the start, it leads to arguments later. Of course, it varies if your situation is different.

ŞŞerife K***Veteran
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Clinic manager
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Electrical-electronics
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early-stage startup
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Dec 2023
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128
#20

I didn't know that.

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