We're in talks with three different digital agencies to revamp our B2B e-commerce site, where we sell custom-manufactured industrial kitchen equipment. We've set aside a serious software and design budget of around 350.000 TL. The UX design samples the agencies sent us as portfolios are visually stunning; modern color palettes, smooth animations, crisp mobile screens.
But once I dig into the technical side I get confused. I can't tell whether these samples are just eye candy or if there's actual user experience architecture behind them. Our customers are technicians, restaurant managers or corporate procurement leads; most of them want to quickly order a spare part from their phone while on-site, or download a technical spec PDF.
How can we test whether a UX portfolio is just a sleek graphical UI or a truly conversion-driven architecture? What questions should I ask the agency during their presentation to see past the makeup and assess real functionality?