We run a beauty and skincare center in Kadıköy with 3 specialists and 1 receptionist. We see an average of 22 clients a day. Right now we write down all appointments in a paper planner at the front desk with a ballpoint pen or we try to manage them through incoming messages on our WhatsApp business line.
Over the last three months, we've noticed that especially for messages coming in after 8:00 PM, clients slip away to other clinics before we can get back to them the next morning. On top of that, at least 7-8 times a month we deal with tense situations like "I said 3:00 PM, not 2:00 PM," or double-booking the same specialist for the exact same slot.
Last week, one of our equipment suppliers recommended setting up an online booking system. But looking online, there's a huge price range from ready-made cloud tools for 400 TL a month to custom-built platforms quoting 30,000 TL. In your opinion, is a system like this a luxury or a necessity for a business our size? Is it realistic to ditch phone bookings completely, and what are the setup costs and learning curve like?