- Job title
- Dealer network manager
- Organization type
- regional distributor
- Joined
- Mar 2024
- Message
- 92
We've been running an e-commerce site in the auto spare parts niche for three years. Our product descriptions were terrible and the blog section was completely empty. Six months ago, based on industry advice I ordered a bulk SEO article package through a content platform. As part of the package, I paid a total of 18.000 TL for 60 keyword-targeted articles averaging 700 words each.
The articles were delivered on time. Target keywords were sprinkled in at regular intervals, subheadings were in place. We published them over a two-month span on a weekly schedule, adding internal links. Six months have passed now; our daily organic clicks only went from 20 to 45 visitors. On top of that, virtually none of this incoming traffic added an item to their cart or placed an order.
Looking back, I feel like I flushed 18.000 TL and countless hours down the drain. Is this just a normal part of the SEO process or did we take a fundamentally flawed approach?