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We're building a corporate site, should we show examples to the agency and how misleading are portfolios?

YYiğit K***Member
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#1

We are a 22-person family business manufacturing industrial valves and pumps. Our current site is a decade old and doesn't display properly on mobile devices. This month, we decided internally to redesign it and set a budget of 85,000 TL. I met with three different web design agencies; they all presented extremely sleek, dynamic corporate website examples from their portfolios.

However, two things are making me hesitate. First, whether the reference sites shown by the agencies were genuinely designed by them or if they're just slightly tweaked off-the-shelf templates. Second, if we show examples of global competitors' sites that we like while briefing them, will the agency use that as an excuse to jack up the price unnecessarily?

How do you present the sites you like when sitting down with an agency? What should we look out for when evaluating the references in their portfolio so we don't end up disappointed once the project is finished?

BBurhanMember
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Most Helpful#2

Short answer: Providing examples to an agency is definitely necessary, but you should break down the specific elements you like rather than pointing to an entire site. Since agency portfolios can sometimes be misleading, you should inspect the credits on the live sites and clarify exactly which stages of the project they handled.

The most common mistake when sharing a corporate website example you like is saying "build us something just like this." That phrase prompts the agency to quote the job as a custom, high-budget software build with bespoke animations. The right approach is to break it down: for instance, say "we like the product filtering logic of site A, and the clean color palette and typography of site B." That way, the agency can't arbitrarily inflate the scope.

When reviewing references, check the footer credits on the live sites and run your own speed tests. Ask directly whether the agency just handled the visual UI design or if they also built and configured the content management system.

If possible, reach out to a couple of company managers from their reference list to verify how the agency handles revision requests and whether they stick to delivery timelines. Follow these steps, and you can get a very solid industrial sector website built within an 85,000 TL budget.

TTaner N***MemberCommunity member
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#3

Take screenshots of the example sites before heading into the agency meeting. Put a red box around the specific button style or navigation flow you like and add a note. If you make it clear you only want that specific functionality rather than the whole site cloned, you'll keep them from doubling the quote.

ZZafer K***Member
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#4

Most portfolios are just smoke and mirrors. An agency we talked to last year showcased websites for massive holding companies, and we later found out they had only designed a single-page campaign banner for them. Verify whether they were subcontractors or if they actually delivered the project from start to finish before signing any contract.

OOsman D***Expert
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#5

Clarify these three points in your brief: 1) Specify that you're looking for a clean, professional corporate design language. 2) Note that you're only using the example sites as a reference for catalog hierarchy. 3) Unless the site requires custom-coded functionality, protect your budget by requesting a standard WordPress setup.

KKemal G***MemberCommunity member
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#6

definitely check the speed of their portfolio sites on mobile. most sites agencies show off look great on desktop but crawl to a halt on a phone. 85k tl isnt pocket change dont end up regretting it.

MMustafa Ç***Member
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#7

Does that 85.000 TL budget include foreign language translations like English and German for your product catalog and data entry for the technical drawing PDFs? Or is the agency just setting up the infrastructure and leaving content entry to your staff?

NNazlı E***Member
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#8

We agreed on 70.000 TL last fall for our 20-person foundry facility. We gave the agency 3 global competitor sites, but only asked them to model the technical document download system. Because we set clear boundaries, they didn't ask for any extra fees, and it was delivered in 6 weeks.

UUğur V***MemberCommunity member
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#9

don't hesitate at all, showing examples actually makes the agency's job easier because it's impossible for designers to read your mind. just tell them "we really liked this but we need a simpler, faster-loading version of it," and that way they can't inflate the quote.

HHüseyin Ö***Member
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#10

When we had our first website built, we showed them an Italian manufacturer's site we really liked and asked for the exact same thing. The agency crammed the page with heavy 3D graphics, delivery was delayed by 4 months, and even the engineers at the factory couldn't find any products. On our second try, we just asked for a clean layout, and it was such a breeze.

HHilal Ç***New member
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Doki · Interface design · 2025

#11

I'm a small business, let me explain from my side. If it's your first time, start small; scaling comes later.

In legacy systems, the most expensive thing is unknown dependencies. Good luck with that.

BBora G***Expert
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Doki · Infrastructure migration · 2026

#12

To get into the details: If it's your first time, start small; scaling comes later.

KKemal T***Member
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#13

The discussion got scattered, let me summarize. Ask who prepared the quote and who will actually do the work.

Proven by experience.

EElif Y***Member
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#14

I agree. Everything goes well for the first three months; problems arise in the fourth.

That's all, sorry if I went on too long.

NNeslihan A***New member
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#15

We got stuck at the same point for a while. Start with a small trial; don't commit to everything at once.

When making decisions, write down the worst-case scenario too, not just the best. I'm also curious if anyone does it differently.

AAleyna E***Member
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#16

i completely aree then most time waste accumulates in tasks waiting for approval.

everything goes well for the first three months; problems arise in the fourth.. but i'm also curios if anyone does it differently.

NNazlı A***MemberCommunity member
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#17

don't miss this: Trying to do this alone is the most expensive way.

taking notes for two weeks yields better results than a six-month estimate. i'm also curious if anyone does it differently.

PPerihan T***New memberCommunity member
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#18

I agree. Solutions that work at a small scale collapse when you grow; I learned this late.

I'm also curious if anyone does it differently.

MMurat Y***Member
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Doki · Brand identity · 2023

#19

I dont think this advice fits everyone. Most time waste accumulates in tasks waiting for approval.

If you post the result here, it will help others too.

SSerkan Ç***MemberCommunity member
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#20

My perspective changed after experiencing that. Ask who prepared the quote and who will actually do the work.

If acceptance criteria aren't written when the work is done is open to debate. I'm also curious if anyone does it differently.

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