We are a real estate consultancy with two branches in İzmir. We consistently maintain around 300 active residential and commercial listings. Our current website is completely dated, so we’ve been looking at corporate real estate sites we like; we want to set up a modern system with interactive map filtering, advanced search, and an agent management panel.
Once we started gathering quotes, things got pretty confusing. One developer offered to set up an off-the-shelf real estate script with no monthly or annual licensing fees for 18.000 TL. On the other hand, a digital agency we spoke with quoted 160.000 TL for custom ground-up development, claiming ready-made templates would be a nightmare for performance and SEO.
Is that massive price gap actually justified? Down the road, if we want to add new features, render listings smoothly on a map, or migrate our database, will a pre-built script box us in, or is custom software an unnecessary luxury for a business of our size?